Post on 08-May-2015
description
Budget-Wise Technologies
Building an online presence with Drupal and
social media. Quick tips and self-assessment.
Presented by Reva McEachernTemplateserve.com @templateserve
What you will learn:
Drupal, what’s in Core, top modules to extend.
How to assess your digital fitness.
How to optimize on-site social media content.
Getting StartedIntroduction to Drupal
Drupal
Open source CMS/CMF
PHP over MySQL
Modular and scalable
Vibrant community
Modules and Themes
Arch
itectu
re
Drupal Core Content Types
Article
Basic page
Blog entry
Forum
Poll
Book page
Structure > Content types > Add content type
Content Construction Kit
The Content Construction Kit allows you to add custom fields to nodes using a web browser.
FileField
Date
Embedded Media Field
ImageField
Drupal Core Modules
Aggregator
Block
Blog
Book
Comment
Search
Statistics
Taxonomy
Trigger
User
Contact
Forum
Upload
OpenID
Path
Other useful modules
WYSIWYG – Abstraction layer to integrate an editor
Views – Control presentation of data
Content Access – Sets role-based permissions to content
Token – Placeholders, like %site-name or [user]
Automatic Nodetitles – Generates nodetitles automatically
Pathauto – Generates path automatically
Drupal Tips
Plan your site
Backup your site and db
Use “green” contributed modules
Avoid hard-coding
Don’t go overboard with modules
Learn PHP, but until then, leave it alone
Never hack Drupal core
What’s your digital fitness level?
Social Media:
Benefits and assessment
Social media benefits
Free testing ground to discover content that best resonate among specific demographics within a community.
Connect with your customers. Discover new opportunities.
Build your brand and reputation. Establish thought leadership.
Assess Yourself - Crawler
Limited investment in social channels and earned media.
Unclear where audience is most likely to engage or types of content could you use to engage them.
Education
Assess Yourself - Walker
Steady investment in at least one social platform, but no integrated approach to paid and earned.
You’re not entirely in tune with what it all means. Your partners,
or activities are not aligned.
Plan
Assess Yourself - Runner
Integrated, consistent and actively measuring performance.
Strategically allocating time and money across channels.
Measurement
Assess Yourself - Marathoner
Seamless integration across channels; coordinated, aligned, measured, budgeted.
Experimenting with new social media platforms.
Experiment
Facebook, Google+ and Tumblr
Social Media:
Community Types & Tips
Curating and Networking
Curating Networking
Tumblr
Google+
4 Facebook Tips
Use Timeline to share your rich history, and Put fans at the center of your brand’s narrative.
Place your fans’ passion points front and center. Promote user-generated content.
Showcase a multidimensional or dynamic side of your brand. But be careful and double check.
Pin a new post every 7 days and star important photographic posts.
4 Google+ TipsCreate a page and optimize it like you would the home page of your website.
Add people related to your business in your circles.
Post regularly on topics related to your business or area of expertise.
+1 content that is relevant to your industry, remember it’s now Search + Your World.
4 Tumblr Tips
Optimize your Tumblr pages using basic SEO best practices.
Install the Tumblr bookmarklet into your browser.
Analyze articles, add your own point of view and your own links. Don't plagiarize.
Integrate Tumblr with Twitter and your Facebook brand page.
Tumblr SEO Tip #1
Beef up the <title> tag and add description tag.
Add the Post Summary to the Title, as its more likely to gain you search spots than the title alone.<title>{block:PostSummary}{PostSummary} -
{/block:PostSummary}{Title}</title><meta name=”description” content=”{MetaDescription}” />
Tumblr SEO Tip #2
Use your tags as keywords.
Basic SEO 101, add meta keywords, but we’ll leverage off of Tumblr to dynamically add them.
<meta name=”keywords” content=”{block:Permalink}{block:Posts}{block:Tags}{Tag}, {/block:Tags}{/block:Posts}{/block:Permalink}” />
Tumblr SEO Tip #3
Upload your sitemap.xml in Google Webmaster tools.
Add Google Analytics to track progress.
Open Graph Protocol
Social Media:
On Site Optimization
Social Media Optimization
When users share links across social networks such as Facebook, share previews are generated in activity streams.
The information show in the preview is constructed based on your page title, description and share preview tag.
If no image is defined, the first on-page image is displayed and the user is presented with all the images on the page to scroll through and choose from.
Share Preview Tag
By defining the share preview tag you can control the image that represents you or your brand in social streams.
<link rel="image_src" href="http://www.domain.com/share.png" />
Open Graph meta tags
Open Graph Protocol
New set of metatags that combined with social plug-ins such as the Like Button enable integration into Facebook's social graph
Use a shorter, cleaner title for Facebook that places the brand name at the front of the tag (contrary to SEO on-site best practices for TITLE tags).
<title>My SEO Title With Keywords and Stuff – My Brand</title> <meta property="og:title" content="My Brand on Facebook" /> <meta property="og:description" content="Description" /> <meta property="og:image" content="http://brand.com/share.png" />
Open Graph meta tags
Our Services
Website and Software development
Search and social media optimization
Instructional design and LMS development
Website template customization services
More information tweet @templateserve
Thank you.
Visit templateserve atwww.templateserve.com