Budget-Wise Technologies

Building an online presence with Drupal and

social media. Quick tips and self-assessment.

Presented by Reva McEachernTemplateserve.com @templateserve

What you will learn:

Drupal, what’s in Core, top modules to extend.

How to assess your digital fitness.

How to optimize on-site social media content.

Getting StartedIntroduction to Drupal

Drupal

Open source CMS/CMF

PHP over MySQL

Modular and scalable

Vibrant community

Modules and Themes

Arch

itectu

re

Drupal Core Content Types

Article

Basic page

Blog entry

Forum

Poll

Book page

Structure > Content types > Add content type

Content Construction Kit

The Content Construction Kit allows you to add custom fields to nodes using a web browser.

FileField

Date

Embedded Media Field

ImageField

Drupal Core Modules

Aggregator

Block

Blog

Book

Comment

Search

Statistics

Taxonomy

Trigger

User

Contact

Forum

Upload

OpenID

Path

Other useful modules

WYSIWYG – Abstraction layer to integrate an editor

Views – Control presentation of data

Content Access – Sets role-based permissions to content

Token – Placeholders, like %site-name or [user]

Automatic Nodetitles – Generates nodetitles automatically

Pathauto – Generates path automatically

Drupal Tips

Plan your site

Backup your site and db

Use “green” contributed modules

Avoid hard-coding

Don’t go overboard with modules

Learn PHP, but until then, leave it alone

Never hack Drupal core

What’s your digital fitness level?

Social Media:

Benefits and assessment

Social media benefits

Free testing ground to discover content that best resonate among specific demographics within a community.

Connect with your customers. Discover new opportunities.

Build your brand and reputation. Establish thought leadership.

Assess Yourself - Crawler

Limited investment in social channels and earned media.

Unclear where audience is most likely to engage or types of content could you use to engage them.

Education

Assess Yourself - Walker

Steady investment in at least one social platform, but no integrated approach to paid and earned.

You’re not entirely in tune with what it all means. Your partners,

or activities are not aligned.

Plan

Assess Yourself - Runner

Integrated, consistent and actively measuring performance.

Strategically allocating time and money across channels.

Measurement

Assess Yourself - Marathoner

Seamless integration across channels; coordinated, aligned, measured, budgeted.

Experimenting with new social media platforms.

Experiment

Facebook, Google+ and Tumblr

Social Media:

Community Types & Tips

Curating and Networking

Curating Networking

Facebook

LinkedIn

Tumblr

Pinterest

Google+

Twitter

4 Facebook Tips

Use Timeline to share your rich history, and Put fans at the center of your brand’s narrative.

Place your fans’ passion points front and center. Promote user-generated content.

Showcase a multidimensional or dynamic side of your brand. But be careful and double check.

Pin a new post every 7 days and star important photographic posts.

4 Google+ TipsCreate a page and optimize it like you would the home page of your website.

Add people related to your business in your circles.

Post regularly on topics related to your business or area of expertise.

+1 content that is relevant to your industry, remember it’s now Search + Your World.

4 Tumblr Tips

Optimize your Tumblr pages using basic SEO best practices.

Install the Tumblr bookmarklet into your browser.

Analyze articles, add your own point of view and your own links. Don't plagiarize.

Integrate Tumblr with Twitter and your Facebook brand page.

Tumblr SEO Tip #1

Beef up the <title> tag and add description tag.

Add the Post Summary to the Title, as its more likely to gain you search spots than the title alone.<title>{block:PostSummary}{PostSummary} -

{/block:PostSummary}{Title}</title><meta name=”description” content=”{MetaDescription}” />  

Tumblr SEO Tip #2

Use your tags as keywords.

Basic SEO 101, add meta keywords, but we’ll leverage off of Tumblr to dynamically add them.

<meta name=”keywords” content=”{block:Permalink}{block:Posts}{block:Tags}{Tag}, {/block:Tags}{/block:Posts}{/block:Permalink}” /> 

Tumblr SEO Tip #3

Upload your sitemap.xml in Google Webmaster tools.

Add Google Analytics to track progress.

Open Graph Protocol

Social Media:

On Site Optimization

Social Media Optimization

When users share links across social networks such as Facebook, share previews are generated in activity streams.

The information show in the preview is constructed based on your page title, description and share preview tag.

If no image is defined, the first on-page image is displayed and the user is presented with all the images on the page to scroll through and choose from.

Share Preview Tag

By defining the share preview tag you can control the image that represents you or your brand in social streams.

<link rel="image_src" href="http://www.domain.com/share.png" />

Open Graph meta tags

Open Graph Protocol

New set of metatags that combined with social plug-ins such as the Like Button enable integration into Facebook's social graph

Use a shorter, cleaner title for Facebook that places the brand name at the front of the tag (contrary to SEO on-site best practices for TITLE tags).

<title>My SEO Title With Keywords and Stuff – My Brand</title> <meta property="og:title" content="My Brand on Facebook" /> <meta property="og:description" content="Description" /> <meta property="og:image" content="http://brand.com/share.png" />

Open Graph meta tags

Our Services

Website and Software development

Search and social media optimization

Instructional design and LMS development

Website template customization services

More information tweet @templateserve

Thank you.

Visit templateserve atwww.templateserve.com