BRAND PROTECTION & ANTI-COUNTERFEITING SOLUTION

A total technology platform for brand protection.

A brief overview of how the Digital Mass Encryption (DME) technology

works for anti-counterfeiting.

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Media  Reports  …

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An evolution in product coding —

Digital Mass Encryption (DME)

ENCRYPTION TECHNOLOGIES ARE SOFTWARE BASED • Centralized secured computer center • Proprietary encryption & decryption algorithm • Result — encrypted alphanumeric UID codes are generated

KEY FEATURES

• Each individual purchasable item has its own separate code • Codes can be applied in all manufacturing formats; high volumes • Coded products allow validation by consumers, agents, etc.

FUNDAMENTAL BENEFITS

• Code validation by encryption only — no database involved! • Removes all security concerns (external and internal) • Extreme performance and response times • Significant cost savings at high volumes

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All roads start with product serialization

• Each individual product has its own unique ID (UID)

• Easy to apply in most manufacturing processes

• Once products are serialized, complete anti-counterfeiting protection is enabled.

• Other offerings available to brand owner - consumer marketing and supply chain management.

Brand Protection

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The Unique Serial numbers (UID) generated by server are placed on products in two ways

Script form 2D barcode

h3kcn8idm1na8fb

m48caz0gm4lms5j

7ba3qem5id2nd9m

Each 2D barcode contains a unique serial code and secure link to Servers.

• alphanumeric code • easily readable by consumers • each and every item will have its own unique serial number (UID)

• international standard (widely in use now) • harmonize with emerging global standards • verification efficiency with barcode readers • combat counterfeiting & parallel imports

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Option 1 — direct printing • 2D barcode + UID generated and transferred for printing • a unique code is printed directly onto each saleable item

Option 2 — affixing labels • 2D barcode printed directly upon labels • coded label applied on package; instructions for authentication

Server Production place

Web

UID IMPLEMENTATION

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Point of Sale verification through SMS or 2D barcode reader app using camera in mobile devices with Internet capability

• Code Valid Message • Code NOT valid Message

Consumer Empowerment for Brand Protection

Bounce-back Message

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The DME advantage

PATENTED ENCRYPTION TECHNOLOGY (DME)

• Eliminates database storage of codes • Extreme performance; low cost; unparalleled security • Integrated with 2D barcode technology & GS1 standards

Flexible implementation options

• Direct package printing or label application • ON-LINE or OFF-LINE code transfer options • Customized software offers the ultimate in data security

Diverse and powerful application features • Consumer empowerment for point-of-sale validation on a global scale • Instant authentication of package at any level through a single application • Track & Trace enabling to meet local and global requirements

Customized Track & Trace implementation

• Proprietary parent-child hierarchy building software • Full turn-key plant-level installation to meet all T&T needs • And offers a total solution

A track-record of success • Excellent implementation record • Diverse group of partners and collaborators • A global company with global reach

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What can a counterfeiter do to bypass DME-protected brands?

IGNORE ALTOGETHER — RELEASE FAKE PRODUCTS WITHOUT ANY CODES

• corporate and consumer surveillance will easily detect counterfeits • interdiction risk to counterfeiter, distributor, and retailer

Print bogus or arbitrary codes on fake products

•          DME  codes  are  15-digit alphanumeric — 3615combinations •          impossible  to  guess  a  correct  code •          bogus  codes  will  always  fail  authentication

Obtain many genuine codes and apply individually to fake products •          counterfeiter  must  first  acquire  many  genuine  products •          extremely  cumbersome  and  difficult  — not cost effective

Acquire a single genuine code and apply to many fake products

• this is the most likely scenario • will not succeed for multiple reasons (next slide)

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Defeating The Counterfeiter

LOGICAL PROTECTION

• limit on public authentication • consumers are restricted to authentication of any code • multiple authentications of same code will raise a flag • authentication by security officers does not affect the code

FORENSIC PROTECTION • mobile identity of false SMS authentications provided by Blisslogix • source  of  “same  code–multiple  authentications”  can  be  identified • brand owner (or security agency) can gather intelligence • interdiction and enforcement efforts can be initiated at source • consumers authenticating the duplicate code will be alerted

PSYCHOLOGICAL PROTECTION • retailers will realize the impact of point-of-sale authentication • counterfeiters will realize that their supply chain can be divulged • both corporate and consumer oversight represents a new dilemma • “fear  of  getting  caught”  will  serve  as  powerful  deterrence

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Automotive OEMs (e.g., Fiat, Peugeot, Land Rover) • Anti-counterfeiting, warranty, end-customer loyalty, maintenance schedule adherence program, product recall Auto spare parts & accessories manufacturers (e.g., Michelin, Continental, Yuasa, Johnson Controls, etc.) • Anti-counterfeiting, warranty, mechanics/retailers loyalty program, product recall Consumer electronics, White goods, parts & accessories (e.g., Samsung, Sony, Whirlpool) • Anti-counterfeiting, warranty, consumer loyalty program, promotions, lucky draw Pharma, Medical devices, implants (e.g., GlaxoSmithKline, Sanofi, Omron) • Anti-counterfeiting, track-n-trace, product recall, clinical trials, patient adherence program, mobile-based customer authentication

Solutions for various industries

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Printers (e.g., Ricoh, Epson, Brother) • Anti-counterfeiting of printer cartridges, warranty International luxury products (e.g., Louis Vuitton, Gucci, Cartier, Rolex, Ray-Ban) • Anti-counterfeiting Sports goods (e.g., Adidas, Yonex) • Anti-counterfeiting, warranty Food (e.g., Nutella) • Anti-counterfeiting, promotional campaign Beauty products (e.g.,  L’oreal) • Anti-counterfeiting, consumer loyalty program, promotional campaign

Solutions for various industries

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Beer and common liquor (e.g., Kingfisher, Heineken) • Anti-counterfeiting, promotions, contests and lucky draw Premium liquor (e.g.,  McDowell’s  No.1,  Absolut  Vodka) • Anti-counterfeiting Watches, Calculators (e.g., Rolex, Casio) • Anti-counterfeiting, warranty Tobacco (PhilipMorris, British American Tobacco) • Anti-counterfeiting, FCTC regulation compliance FMCG (chocolate, chips, biscuits, shampoo, soap, etc.) • New product launch, Promotions, lucky draw, contests Tickets (sports events, cultural events, large parties, etc.) • Eliminate fake tickets and impersonation

Solutions for various industries

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Government • Tax stamps for liquor, tobacco & other contraband / highly taxed products to increase tax collection and to control consumption / usage • Citizen ID cards, Passports, Welfare program card, Land records, birth certificates and any other documents susceptible to faking/duplicating Banks, Insurance and financial institutions • Loan, insurance documents, agreement, valuation records, etc. Universities, colleges, schools and technical training institutes • Prevent faking of degree certificates, mark sheets, etc. Book publishing • Anti-counterfeiting • Enable access to additional content in web, by providing a scratch off label (with a unique number beneath it) in the original books

Solutions for various segments

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Thank You

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