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LinkedIn Training For

IED

What’s the Goal of IED?

To become the local resource of choice for all training continuing education and related services.

To offer many cost-effective and results-minded solutions.

The Target

• Employers looking for training solutions

• Individuals interested in professional development

• Organizations interested in mutually beneficial partnerships

Listen

Engage

Action

Continuing Professional Education

• Aviation• Construction• Child Care• Financial Training• Insurance• Fitness Trainer

Digging Deeper

• HR Professionals• Health Professionals• CPAs• Business Owners• Project Managers• Regional Managers• Vice Presidents• Nurses

Where do you start?

Conversation

Jeff Zelaya“LinkedIn’s Most Recommended Member Under 30”

Allen BlueCo-Founder

(Former Director of SocialNet)

Reid HoffmanCo-Founder

(Former EVP at PayPal)

LinkedIn went live in 2003

Day 1 Month 1 Year 1 Year 2 Year 3 2007355 4,500 81,000

1,600,000

4,000,000

9,000,000

Growth of LinkedIn Members

“Being on LinkedIn puts you in the company of people with impressive

credentials: The average member is a college-educated 43 year old making

$107,000. More than a quarter are senior executives.”

Jessie HempelFortune Magazine

“It’s not just jobs. It’s also clients and services.

It’s people looking to trade tips on how you do, say debt financing in new capital

markets.”

Reid HoffmanLinkedIn Founder

Let me count the ways

• Research• Event Planning• Advertising• Promotion• Networking• Business Development• Partnerships Development• Educating

“Improvement”

Get to 100%

Step 1

Profile PictureProfile Picture

Proofread

What’s Wrong With These Profiles?

“You seldom get a second chance to make a first impression.”

Recommendations

• Trust • Credibility• Referrals • Ask• Give

Get Connected

Step 2

Six Degree of Kevin Bacon

Based on the concept of the small world phenomenon and rests on the assumption that any individual involved in the film industry can be linked through his or her film roles to actor Kevin Bacon within six steps.

Source: Wikipedia

LinkedIn Gives your Network a Boost!

Find The Target

The Targets

• HR Professionals• Health Professionals• CPAs• Business Owners• Project Managers• Regional Managers• Vice Presidents• Nurses

CPE for CPAs and FPs

The Search

Find the CPAs

Narrowing the Search

Research and Learn

EngageStep 3

Start in Groups

How

• Engage in the discussion• Share content that has value• Share something that is entertaining• Share something that is educational• Share something that impacts me directly

Content Idea

“How Team Building Helped Us Increase Sales by 10% this

Quarter”

Content Ideas

• Case Studies• Success Stories• Upcoming Events• Volunteer Events• Ask for Input • Surveys• And much more…but be creative!

Status Updates

LikeCommentAndShare

• Your Profile– Complete– Optimize

• Connect– Search – Network

• Engage– Research– Provide Value

Devote at least 30 minutes a day to building your LinkedIn presence

Questions?

Connect with me

• LinkedIn: http://www.LinkedInPro.com• Email: JeffZelaya@gmail.com• Twitter: @JeffZelaya• Blog: http://JeffZelaya.com