Post on 15-Apr-2017
Bringing High Touch Experience at Scale to
Global Digital Retail
Russ MooreheadSenior Vice President Global Digital Operations and StrategyEste Lauder Companies
Contact Me:RMOOREHE@ESTEE.COM
AgendaWho we areWhat we doHow we do it
WHOWE ARE
Founded in 1946 $11 Billion in sales In over 150 Countries
Channels of Distribution: Department Stores Perfumeries Retail Stores Salons and Spas E-Commerce
About Este Lauder Companies
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http://www.facebook.com/photo.php?pid=32737552&id=122702045&op=1&view=all&subj=19996161784&aid=-1&oid=19996161784http://www.facebook.com/photo.php?pid=32737552&id=122702045&op=1&view=all&subj=19996161784&aid=-1&oid=19996161784
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WHAT WE DO
600+ SITES IN OVER50 COUNTRIES
Beautiful Complexity
Whats New?
Devices
Language
Payment Types
Delivery
Privacy & Legal
Search
add renren
Social Media
China
CONNECT THE DOTS
ITS A STORE,
Not an IT project.
The future is in your hand
MOBILEMOBILE MOBILE
(held)
TRAFFICTRAFFICTRAFFIC
CONVERSION RATEMAKE IT EASY TO BUY
DONT BE AFRAID TO FAIL AND MOVE ON.
TEST AND TRY,
MEASURE THEIMPORTANT THINGS:USE ANALYTICS AND DATA
ITS ALL ABOUT THE TEAM,NOT THE MACHINES
THANK YOU
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http://www.spiconference.com/2016_evaluation
Slide Number 1Russ MooreheadSenior Vice President Global Digital Operations and StrategyEste Lauder CompaniesContact Me:RMOOREHE@ESTEE.COMSlide Number 3WHOWE ARESlide Number 5Evolving High TouchEvolving High TouchEvolving High TouchEvolving High TouchEvolving High TouchSlide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15WHAT WE DOSlide Number 17Slide Number 18Beautiful ComplexityWhats New?Slide Number 21Slide Number 22Slide Number 23Slide Number 24Slide Number 25Slide Number 26Slide Number 27Slide Number 28Slide Number 29Slide Number 30Slide Number 31Slide Number 32Slide Number 33Slide Number 34Slide Number 35Slide Number 36Slide Number 37Slide Number 38Slide Number 39Slide Number 40Slide Number 41Enter to Win