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w w w. b r i l l i a n t p u b l i s h i n g . c o mOctober | 2010$10.00
TM
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Let your next promotion
Making A Difference
Without Making A Sacrifice
Olivia Newton-Johnpartners with Liv® to help
fight Breast cancer.
LET YOUR NEXTPROMOTION CHANGE A
LIFE
LET YOUR
8 Brilliant Results | October 2010 www.bri l l iantpubl ishing.com www.bri l l iantpubl ishing.com
tHIS ISSue oF Brilliant Results is focused on
giving and making a difference and geiger, a leading
supplier in the promotional products industry is doing
just that with the Liv®. Including the Liv® in your next
marketing, branding or motivational campaign can
help your organization make a signifi cant difference
in the lives of employees, customers and prospects.
If effecting positive, lifesaving change is something
you would like to have your brand associated
with then you need to continue reading this article
about the Liv®.
throughout its 125 years in business, customers
have relied on geiger to deliver value with an integrity
that has never gone out of style. this family business
takes great pride in helping their customers market,
promote, and motivate through the promotional
products they make and distribute, and the marketing
services they provide nationwide to businesses of all
sizes. geiger products and services are available
through all channels, including independent sales
representatives, printed catalogs, and the Internet.
geiger is committed to making a difference in their
community and the world as a whole. management
and staff volunteer actively and give generously to a
myriad of worthy causes. their philanthropic emphasis
has been in business organizations, public education,
and healthcare. Recently, they have partnered with
olivia newton-John to make the Liv® available to the
general public.
the Liv® is a simple, FDa-cleared medical device
co-developed and endorsed by olivia newton-John
to increase the effectiveness of breast self-exams.
This soft, heart-shaped pad uses exclusive Durefl ex®
technology from Bayer Material Science and is fi lled
with a non-toxic oil that helps to reduce the friction
between the fi ngers and the breast. The oil inside
helps to accentuate lumps, bumps and changes in
breast tissue, making anything out of the ordinary
more noticeable.
to tell you more about the Liv®, Brilliant Results
would like to introduce you to olivia newton-John:
singer, songwriter, actress and driving force behind
the Liv®. olivia was kind enough to take time from
her busy schedule to speak with us about this
revolutionary new product.
LET YOUR NEXTPROMOTION CHANGE A
LIFE
First Paragraph:
line 2 change geiger Bros. to geiger
line 4 change Including to Including the
Line 4 also correct spacing between Liv and
the registration mark
line 11 insert the before Liv so it reads the
Liv
Second Paragraph;
line 2 change geiger Bros. to geiger
third Paragraph;
line 1 change geiger Bros. to geiger
last line insert the before Liv so it reads the
Liv
Fourth paragraph:
line 6 change gel to oil
line 7 change gel to oil
Fifth paragraph:
line 3 change uppercase a in actress to lower
case a actress
www.bri l l iantpubl ishing.com October 2010 | Brilliant Results 9www.bri l l iantpubl ishing.com
BR: would you mind sharing your personal
journey with breast cancer? what
did you learn from that experience?
olivia: I was diagnosed with breast
cancer in 1992. I had found a
lump, and it just didn't feel right.
I have a history of fi nding lumps,
but this time felt different, so I
went to my doctor. even after a
mammogram and a needle biopsy
both came back negative; my inner
voice told me there was something
there. It wasn't until I had a surgical
biopsy that the cancer was found.
I don't tell that story to scare
women. It’s more to encourage them
to trust their own instincts. even after
all of the negative results, I knew there was
something wrong. If we hadn’t kept testing, who
knows how it would have turned out? I know this
will sound strange, but I consider my experience with
cancer a gift because now I have the opportunity to help
raise awareness for the importance of self-examination
and early detection.
BR: what motivated you to become involved with the Liv®?
olivia: Someone brought the idea to me and I loved it! It’s
amazing that such a simple device can help make self-
exams easier. It will encourage woman to do monthly
self-exams which is very important to me. I had the idea
to design the Liv® in the shape of a heart because, if
you love yourself enough, you will perform regular self-
examinations. my dream is for every woman to have one
and take charge of their breast health.
BR: why did you choose to partner with geiger?
olivia: geiger is an amazing company and run by a delightful
family! not only is this the largest privately-held and
managed promotional company in north america, but
they’ve been run by the same family for six generations!
that, I can really respect. they shared my vision and
desire to get the Liv® aid into the hands of every woman
in north america. together, we can make this dream of
mine a reality!
BR: what is your goal – your dream – for the Liv?
olivia: my goal and dream is that every woman in the world
will own a Liv® aid and use it every month!Above: On location in Miami fi lming educational videos for liv®Geiger. Dr. Ernie Bodai, Olivia Newton-John and Kathy Ullmann, Managing Director liv.geiger.
Above Left to right: Olivia Newton-John, Dr. Ernie Bodai & Kathy Ullmann
877.502.6917 | markes@helpinghandrewards.com | www.HelpingHandRewards.com
Corporate social responsibility is becoming increasingly important in employee engagement
and retention. Socially responsible incentives and business gifts are not only good for the
world but good for business. Contact Helping Hand Rewards for the finest assortment of
socially responsible gift choices for your reward and recognition needs.
10 Brilliant Results | October 2010 www.bri l l iantpubl ishing.com www.bri l l iantpubl ishing.com
BR: How can a simple device like the Liv® help a woman?
olivia: the Liv® acts like a magnifying glass for your fi ngers
so, if you are doing regular self-exams, it can help
to identify any changes. also, some women are not
comfortable doing self-exams. the Liv® is something
that is placed between their fi ngers and their breast
to make it less intimate or uncomfortable. Because
the Liv ® is so easy to use, I believe it will actually
encourage women to use it every month.
BR: what can we do to assist women with early detection
of breast cancer?
olivia: the best thing we can do is encourage regular,
monthly self-examinations. most lumps are usually
benign but early detection can be made so much easier
with regular self-examinations, annual mammograms
and clinical exams and visits to your doctor.
Above: On location in Miami fi lming educational videos for liv®Geiger. Dr. Ernie Bodai, Olivia Newton-John and Kathy Ullmann, Managing Director liv.geiger.
Above Left to right: Olivia Newton-John, Dr. Ernie Bodai & Kathy Ullmann
877.502.6917 | markes@helpinghandrewards.com | www.HelpingHandRewards.com
www.bri l l iantpubl ishing.com October 2010 | Brilliant Results 11www.bri l l iantpubl ishing.com
BR: Is the Liv® just for middle age women? what about older
women and younger women?
olivia: no, unfortunately women of all ages can get breast
cancer, even women in their 20s. I encourage all girls
from 20 on to do a monthly self-exam.
BR: what are your favorite websites, Blogs, and Social
networks for this issue?
olivia: there are so many wonderful websites out there for
information on breast cancer and awareness. at Liv.
com we have created a great resource for women and
breast cancer. In addition, CureBreastCancer.org is a
wonderful site as well.
BR: what role do men play with breast cancer detection?
olivia: many people don’t know this, but men also get
breast cancer. the percentage is not high, but
it does happen. unfortunately, the cancer is not
usually detected early because men are not aware.
also, men can absolutely assist their wives or girlfriends
with detection [smile]. many women are uncomfortable
performing self-exams so a husband or boyfriend can be
key in helping to identify any changes in the breast.
BR: How does a company benefi t by being a Liv® sponsor?
Olivia: I think the best way a company benefi ts from being
a Liv® sponsor is by giving the gift of life. what can be
better than that? there are so many companies that
give gifts to their employees throughout the year, from
baseball caps to t-shirts but, by giving a Liv®, they
are encouraging women to take control of their breast
health. we have heard so many stories, even from
Geiger representatives, of women fi nding lumps with the
Liv® and they are now in treatment because they caught
something they never would have found if they didn't take
an active role in their own health with the self-exam.
BR: In your opinion, what is the single most important
service/benefi t that the Liv® offers?
Olivia: The single most important benefi t the Liv® offers is
life! If a woman fi nds a lump with the Liv® and there is
cancer and she caught it early, the Liv® could be key to
a longer life!
Did you know?• A woman in the US
has a 1 in 7 chance of developing breast cancer in her lifetime?
• 95% of STAGE I Breast Cancers are successfully treated and cured.
• It has been proven that early detection through self-examination and early treatment provides the best chance for success.
• Less than 10% of all women worldwide perform regular breast self-exams?
12 Brilliant Results | October 2010 www.bri l l iantpubl ishing.com www.bri l l iantpubl ishing.com
BR: october is national Breast Cancer month. Do you
have any special events planned to increase public
awareness?
olivia: yes. of course, I do events all year long to keep
awareness up but october does get a bit more
intense (in a good way). I will be traveling the world,
from Vienna to Budapest to Berlin taking part in
events with the Liv® and encouraging women around
the world to perform monthly self-examinations and
to get annual mammograms. on october 16th I will
perform at the fi rst Susan G. Komen Gala at the
Kennedy Center in Washington D.C. On October
27th I will also be co-hosting and performing at a
wonderful event created by my nephew, emerson
newton-John, called Pink and Blue for two. the
event is designed to help women and men "Liv®
together and Screen together" and to show the
similarities between breast and prostate cancer and
screenings. the evening will be a fundraiser for the
olivia newton-John Cancer and wellness Centre
in my hometown of melbourne, australia and, the
Moffi tt Center in Tampa. My mentor and friend, Lee
Moffi tt will co-host the event with me.
BR: why is the Liv® a great promotional product for
breast cancer awareness?
olivia: well, it is pink and pretty (smiling!) and, it is the
perfect promotional product for men to give to the
woman in their life (whether that is a mother, sister,
wife, or girlfriend) and, for women of course to
encourage them to take a more active role in regular
breast health!
BR: What advice or fi nal thoughts would you offer
companies and individuals that want to 'make a
difference'?
olivia: my advice is if you have the chance to help make
a difference with a promotional item, the Liv® is the
perfect gift as it encourages regular self-exams,
which in turn, can help save a life.
Did you know?• A woman in the US
has a 1 in 7 chance of developing breast cancer in her lifetime?
• 95% of STAGE I Breast Cancers are successfully treated and cured.
• It has been proven that early detection through self-examination and early treatment provides the best chance for success.
• Less than 10% of all women worldwide perform regular breast self-exams?
Gene Geiger & Olivia
Jo-an Lantz, President of liv.geiger.
Olivia & Peter Geiger
Kathy Ullmann, Managing Director of liv.geiger
www.bri l l iantpubl ishing.com October 2010 | Brilliant Results 13www.bri l l iantpubl ishing.com
Changing lives with innovative ideas.
Early detection is the key in the �ght against breast cancer. The Liv®, endorsed by Olivia Newton-John, is an aid for performing monthly breast self-exams, increasing the e�ectiveness of and building con�dence in self-exams.
Give the gift of early detection.
Geiger is the exclusive distributor of the Liv in the United States and Canada.
Taking your promotion to the next level.
Concepts like the Liv® are just one way that Geiger provides you meaningful marketing solutions.
Our award-winning team of sales professionals will get you results. Call us at 1-866-843-1212 today.
Meaningful Marketing Solutions
www.geiger.com1-866-843-1212
Changing lives with innovative ideas.
Early detection is the key in the �ght against breast cancer. The Liv®, endorsed by Olivia Newton-John, is an aid for performing monthly breast self-exams, increasing the e�ectiveness of and building con�dence in self-exams.
Give the gift of early detection.
Geiger is the exclusive distributor of the Liv in the United States and Canada.
Taking your promotion to the next level.
Concepts like the Liv® are just one way that Geiger provides you meaningful marketing solutions.
Our award-winning team of sales professionals will get you results. Call us at 1-866-843-1212 today.
Meaningful Marketing Solutions
www.geiger.com1-866-843-1212