BRIDGETVONHOLDT

PUBLICRELATIONSPROFESSIONALWITHACAREERSPANNINGOVER35YEARS

Bridget’sexperienceinpublicrelationsspansover35years.

AreverednameinSouthAfricanPublicRelationsandcommunicationcircles,BridgetvonHoldtisknownforhervisiontoseebeyondtheconventionalinthecommunicationindustry.

Renownedforherprofessionalismandherdedicationtowardsthebettermentofthelocalindustry,herobjectivityandfairnessinallaspectsofcommunicationiswidelyrespectedbyclientsaswellasherpeersintheindustry.

Herskillscoverallaspectsofcommunicationincludingcommunicationstrategydevelopmentandimplementation,mediarelations,crisiscommunication,eventmanagementandnewproductlaunches.Herexperiencecoverdifferentsectorssuchas:EnvironmentalManagement,BusinessandFinance,HealthandPharmaceuticalProducts,Industry,Mining,ITTechnologyandOilandGas.

Blue-chipclientsincludeglobalcompaniessuchas3M,Lafarge,ERM,Lonmin,Microsoft,Pfizer,AngloAmerican,andmanymore.IntheSouthAfricanarena,herportfolioincludestheinstitutionssuchastheNelsonMandelaFoundation,MineworkersInvestmentTrust(MIT),CEOSleepout,BPSouthAfrica,Vodacom,MylanPharmaceuticals,AfricanRainbowMinerals,MasanaPetroleumSolutions,BMWSouthAfrica,Electroluxtonameafew.

VonHoldtisalsotheconvenerofthemuchanticipatedannualPRISMAwardswhichhonoursPublicRelationsinSouthAfrica.Nowinits20thyear,thePRISMAwardsarepresentedtoPublicRelationsandCommunicationsProfessionalswhohavesuccessfullyincorporatedstrategy,creativityandprofessionalismintotheircampaigns

Bridgethasjudgedmanyindustryawards,notablytheIPRAGoldenWorldAwards,PRCAMENAawards,ICCOAwards,theGlobalAllianceCOMMPRIXAwards-theonlyglobalawardsthathonouroutstandingperformanceinpublicrelationsandcommunicationmanagementaswellasthePRISMAwardsandAdReviewAwards.

BridgetisplayingadefiningroleindeterminingtheconstitutionofTheMarketing,AdvertisingandCommunication(MAC)Charter,alegalblueprintfortransformationoftheCommunicationindustryincludingAdvertising,PublicRelations,BroadcastingandPrint.Shehasdedicatedthelasteightyears

tocollaboratingwithindustryandgovernmentstakeholdersintermsofmeetingBroad-BasedBlackEconomicEmpowerment(B-BBEE).

BridgetwasrecentlyappointedastheICCORegionalPresidentofAfricaregion.ThefocusofthisappointmentistodrivecollaborationbetweenconsultantsontheAfricancontinent.

SheisthewinnerofPRISMGoldandSilverAwards,PRISAPresident'sAward,StevieInternationalBusinessAward2011,BestinBizAwards2011,IvanO'BrienLeadershipAward2012andisaFellowofPRISA.

2016highlights:

• AppointedasICCOregionalpresidentforAfrica.• OnbehalfofPRISA,PRCCandCMM,andthecommunicationindustry–finalisedtheMAC

CharterthatwasGazetted.ThepurposetoacceleratetheBEEownershipandmanagementwithinthePRconsultingindustry.

• BridgetcontinuestoparticipateatalltheuniversitiesandinstitutionsofferPRasatraining.ThepurposeistoraisetheawarenessofPRinthegreaterenvironment,providethestudentswithskillsandknowledgeabouttheindustry,transferskillswherepossibleandcreateanawarenessaroundmeasurementandevaluationinthePRenvironment.

• Overthe37yearsofbusinessandbeinginthePRprofession,over40internshavebeentrainedunderBridget.AndthesegraduateshavepositionedthemselveswithinthePRindustrywithknowledgeandskillstoequipthemfortheircareers.Manyofthemweregiventheopportunityofworkingontheirownproject–i.eMandeladay.

• BridgetwasthePRleadontheCEOSleepoutproject(initssecondyear)workingcloselywiththefounderAliGreggtogrowtheawarenessandpositiontheprojectasastandalonephilanthropicproject–raisingafurtherR20mforbeneficiaries.

• IncreasedtheawarenessaroundtheMotorNeuronDiseaseonbehalfoftheJ9Foundation.BridgetalsomangedthepublicityaroundJoost’sfuneralthefuneralarrangementsatLoftusinPretoria.

• The10thyearoftheParkviewCharityChristmasMarket.• ManagedthePRforARNSA–theAnti-RacismcampaignfortheAhmedKathradaFoundation

andMandelaDay.• BridgethasbeeninvolvedwiththePRforInternationalMandelaDay(viatheMandela

Foundation)sinceitsinception.Theprojectisnowaninternationalprojectandgeneratespublicityandawarenessonitsown.PRisdrivenbytheFoundation,however,Bridget’sroleoverthelasttwoyearshasbeenidentifykeyareasofparticipationandadaptionwithintheglobalcommunityi.e.Foodsecurity,shelterandeducation.

• AspartoftheParkviewcommunityinvolvement,BridgetmanagedalltheactivitiesfortheParkviewGolfClubcelebrating100yearofbeingpartofParkview.

• AspartoftheDunkeldcommunityinvolvement,Bridgetandateamfoughtofftheawardingofacommercialtenderinthemiddleofaresidentialareazonedforcommunitysportingandleisure.ThisresultedintheawardingthistendertotheDunkeldBowlsClub.

• TheICCOrolemeansthatBridgetsitsonthePRISAboard• Judgeofvariousindustryawards:PRISA,ICCO,PRC,PRCA,GA,IPRAGoldenWorldAwards

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