Bridget von Holdt profile - PRISA · She is the winner of PRISM Gold and Silver Awards, PRISA...
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BRIDGET VON HOLDT PUBLIC RELATIONS PROFESSIONAL WITH A CAREER SPANNING OVER 35 YEARS Bridget’s experience in public relations spans over 35 years. A revered name in South African Public Relations and communication circles, Bridget von Holdt is known for her vision to see beyond the conventional in the communication industry. Renowned for her professionalism and her dedication towards the betterment of the local industry, her objectivity and fairness in all aspects of communication is widely respected by clients as well as her peers in the industry. Her skills cover all aspects of communication including communication strategy development and implementation, media relations, crisis communication, event management and new product launches. Her experience cover different sectors such as: Environmental Management, Business and Finance, Health and Pharmaceutical Products, Industry, Mining, IT Technology and Oil and Gas. Blue-chip clients include global companies such as 3M, Lafarge, ERM, Lonmin, Microsoft, Pfizer, Anglo American, and many more. In the South African arena, her portfolio includes the institutions such as the Nelson Mandela Foundation, Mineworkers Investment Trust (MIT), CEO Sleepout, BP South Africa, Vodacom, Mylan Pharmaceuticals, African Rainbow Minerals, Masana Petroleum Solutions, BMW South Africa, Electrolux to name a few. Von Holdt is also the convener of the much anticipated annual PRISM Awards which honours Public Relations in South Africa. Now in its 20th year, the PRISM Awards are presented to Public Relations and Communications Professionals who have successfully incorporated strategy, creativity and professionalism into their campaigns Bridget has judged many industry awards, notably the IPRA Golden World Awards, PRCA MENA awards, ICCO Awards, the Global Alliance COMM PRIX Awards - the only global awards that honour outstanding performance in public relations and communication management as well as the PRISM Awards and Ad Review Awards. Bridget is playing a defining role in determining the constitution of The Marketing, Advertising and Communication (MAC) Charter, a legal blueprint for transformation of the Communication industry including Advertising, Public Relations, Broadcasting and Print. She has dedicated the last eight years
Transcript of Bridget von Holdt profile - PRISA · She is the winner of PRISM Gold and Silver Awards, PRISA...
BRIDGETVONHOLDT
PUBLICRELATIONSPROFESSIONALWITHACAREERSPANNINGOVER35YEARS
Bridget’sexperienceinpublicrelationsspansover35years.
AreverednameinSouthAfricanPublicRelationsandcommunicationcircles,BridgetvonHoldtisknownforhervisiontoseebeyondtheconventionalinthecommunicationindustry.
Renownedforherprofessionalismandherdedicationtowardsthebettermentofthelocalindustry,herobjectivityandfairnessinallaspectsofcommunicationiswidelyrespectedbyclientsaswellasherpeersintheindustry.
Herskillscoverallaspectsofcommunicationincludingcommunicationstrategydevelopmentandimplementation,mediarelations,crisiscommunication,eventmanagementandnewproductlaunches.Herexperiencecoverdifferentsectorssuchas:EnvironmentalManagement,BusinessandFinance,HealthandPharmaceuticalProducts,Industry,Mining,ITTechnologyandOilandGas.
Blue-chipclientsincludeglobalcompaniessuchas3M,Lafarge,ERM,Lonmin,Microsoft,Pfizer,AngloAmerican,andmanymore.IntheSouthAfricanarena,herportfolioincludestheinstitutionssuchastheNelsonMandelaFoundation,MineworkersInvestmentTrust(MIT),CEOSleepout,BPSouthAfrica,Vodacom,MylanPharmaceuticals,AfricanRainbowMinerals,MasanaPetroleumSolutions,BMWSouthAfrica,Electroluxtonameafew.
VonHoldtisalsotheconvenerofthemuchanticipatedannualPRISMAwardswhichhonoursPublicRelationsinSouthAfrica.Nowinits20thyear,thePRISMAwardsarepresentedtoPublicRelationsandCommunicationsProfessionalswhohavesuccessfullyincorporatedstrategy,creativityandprofessionalismintotheircampaigns
Bridgethasjudgedmanyindustryawards,notablytheIPRAGoldenWorldAwards,PRCAMENAawards,ICCOAwards,theGlobalAllianceCOMMPRIXAwards-theonlyglobalawardsthathonouroutstandingperformanceinpublicrelationsandcommunicationmanagementaswellasthePRISMAwardsandAdReviewAwards.
BridgetisplayingadefiningroleindeterminingtheconstitutionofTheMarketing,AdvertisingandCommunication(MAC)Charter,alegalblueprintfortransformationoftheCommunicationindustryincludingAdvertising,PublicRelations,BroadcastingandPrint.Shehasdedicatedthelasteightyears
tocollaboratingwithindustryandgovernmentstakeholdersintermsofmeetingBroad-BasedBlackEconomicEmpowerment(B-BBEE).
BridgetwasrecentlyappointedastheICCORegionalPresidentofAfricaregion.ThefocusofthisappointmentistodrivecollaborationbetweenconsultantsontheAfricancontinent.
SheisthewinnerofPRISMGoldandSilverAwards,PRISAPresident'sAward,StevieInternationalBusinessAward2011,BestinBizAwards2011,IvanO'BrienLeadershipAward2012andisaFellowofPRISA.
2016highlights:
• AppointedasICCOregionalpresidentforAfrica.• OnbehalfofPRISA,PRCCandCMM,andthecommunicationindustry–finalisedtheMAC
CharterthatwasGazetted.ThepurposetoacceleratetheBEEownershipandmanagementwithinthePRconsultingindustry.
• BridgetcontinuestoparticipateatalltheuniversitiesandinstitutionsofferPRasatraining.ThepurposeistoraisetheawarenessofPRinthegreaterenvironment,providethestudentswithskillsandknowledgeabouttheindustry,transferskillswherepossibleandcreateanawarenessaroundmeasurementandevaluationinthePRenvironment.
• Overthe37yearsofbusinessandbeinginthePRprofession,over40internshavebeentrainedunderBridget.AndthesegraduateshavepositionedthemselveswithinthePRindustrywithknowledgeandskillstoequipthemfortheircareers.Manyofthemweregiventheopportunityofworkingontheirownproject–i.eMandeladay.
• BridgetwasthePRleadontheCEOSleepoutproject(initssecondyear)workingcloselywiththefounderAliGreggtogrowtheawarenessandpositiontheprojectasastandalonephilanthropicproject–raisingafurtherR20mforbeneficiaries.
• IncreasedtheawarenessaroundtheMotorNeuronDiseaseonbehalfoftheJ9Foundation.BridgetalsomangedthepublicityaroundJoost’sfuneralthefuneralarrangementsatLoftusinPretoria.
• The10thyearoftheParkviewCharityChristmasMarket.• ManagedthePRforARNSA–theAnti-RacismcampaignfortheAhmedKathradaFoundation
andMandelaDay.• BridgethasbeeninvolvedwiththePRforInternationalMandelaDay(viatheMandela
Foundation)sinceitsinception.Theprojectisnowaninternationalprojectandgeneratespublicityandawarenessonitsown.PRisdrivenbytheFoundation,however,Bridget’sroleoverthelasttwoyearshasbeenidentifykeyareasofparticipationandadaptionwithintheglobalcommunityi.e.Foodsecurity,shelterandeducation.
• AspartoftheParkviewcommunityinvolvement,BridgetmanagedalltheactivitiesfortheParkviewGolfClubcelebrating100yearofbeingpartofParkview.
• AspartoftheDunkeldcommunityinvolvement,Bridgetandateamfoughtofftheawardingofacommercialtenderinthemiddleofaresidentialareazonedforcommunitysportingandleisure.ThisresultedintheawardingthistendertotheDunkeldBowlsClub.
• TheICCOrolemeansthatBridgetsitsonthePRISAboard• Judgeofvariousindustryawards:PRISA,ICCO,PRC,PRCA,GA,IPRAGoldenWorldAwards
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