Convergence:

Transmitting Your Message in a 21st Century Media Universe

What is….

K. I. S. S. ??

What I Learned in TV News

• Keep

• It

• Simple

• Stupid

Converge the Message

• Online

• TV

• Print

• Radio

The Wild West

• Today’s media climate

It’s Not Enough to Tweet

• What is Your Strategy? Your Message?

Converge• Clear

• Concise

• Consistent