Breakout B5 - On the air and in the ether: getting your message across in every medium

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Convergence: Transmitting Your Message in a 21 st Century Media Universe

description

Melissa Ross, Host 'First Coast Connect' on WJCT 89.9

Transcript of Breakout B5 - On the air and in the ether: getting your message across in every medium

Page 1: Breakout B5 - On the air and in the ether: getting your message across in every medium

Convergence:

Transmitting Your Message in a 21st Century Media Universe

Page 2: Breakout B5 - On the air and in the ether: getting your message across in every medium

What is….

K. I. S. S. ??

Page 3: Breakout B5 - On the air and in the ether: getting your message across in every medium

What I Learned in TV News

• Keep

• It

• Simple

• Stupid

Page 4: Breakout B5 - On the air and in the ether: getting your message across in every medium

Converge the Message

• Online

• TV

• Print

• Radio

Page 5: Breakout B5 - On the air and in the ether: getting your message across in every medium

The Wild West

• Today’s media climate

Page 6: Breakout B5 - On the air and in the ether: getting your message across in every medium

It’s Not Enough to Tweet

• What is Your Strategy? Your Message?

Page 7: Breakout B5 - On the air and in the ether: getting your message across in every medium

Converge• Clear

• Concise

• Consistent


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