Breaking Bad: Season 5 Premiere

Season 5, Episode 1July 15, 2012

Sentiment AnalysisSocial media response by sentiment

Social TV Conversation Trend Line

Gender AnalysisSocial media response by gender

117,743Comments on Twitter

5,618Comments on Facebook

Social TV Conversation GistTop words and phrases that appear in social media comments about this telecast

Social TV analytics, powered by

21% 71% 8%Positive Neutral Negative

67% 33%Male Female

SeasonPremiere

Number of comments based on time featuring highlight callouts

Viewers tune in and express excitement about the fifth and final season.

0 500

1000 1500 2000 2500 3000 3500 4000 4500 5000

9:30 PM 10:00 PM 10:30 PM 11:00 PM 11:30 PM

Airing Window

In the flash-forward opener, a 52-year-old Walt purchases a machine gun.

The police seize Gus’s laptop, which has footage of Walt, Jesse, and Mike cooking meth.

The guys experiment at the junkyard to see if an electromagnet can destroy a laptop.

After destroying Gus’s laptop, Walt, Jesse, and Mike make their getaway from the police station.