Breaking Bad: Social TV Data for the Season 5 Premiere
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Transcript of Breaking Bad: Social TV Data for the Season 5 Premiere
Breaking Bad: Season 5 Premiere
Season 5, Episode 1July 15, 2012
Sentiment AnalysisSocial media response by sentiment
Social TV Conversation Trend Line
Gender AnalysisSocial media response by gender
117,743Comments on Twitter
5,618Comments on Facebook
Social TV Conversation GistTop words and phrases that appear in social media comments about this telecast
Social TV analytics, powered by
21% 71% 8%Positive Neutral Negative
67% 33%Male Female
SeasonPremiere
Number of comments based on time featuring highlight callouts
Viewers tune in and express excitement about the fifth and final season.
0 500
1000 1500 2000 2500 3000 3500 4000 4500 5000
9:30 PM 10:00 PM 10:30 PM 11:00 PM 11:30 PM
Airing Window
In the flash-forward opener, a 52-year-old Walt purchases a machine gun.
The police seize Gus’s laptop, which has footage of Walt, Jesse, and Mike cooking meth.
The guys experiment at the junkyard to see if an electromagnet can destroy a laptop.
After destroying Gus’s laptop, Walt, Jesse, and Mike make their getaway from the police station.