Brands & Blogs:

What’s the story?

@stylesavageuk

@shewearsfashion

#4PsEDGE

INTRODUCTION

LaurenHead of Digital

Communications

4Ps Marketing

Editor and Founder

Style Savage

KavitaEditor and Founder

She Wears Fashion

Introduction

Why are we here today?

Common mistakes brands have made

Common mistakes bloggers have made

How should brands work with bloggers?

Key takeaways

Q&A

AGENDA

Why are we here today?

The online environment changed

The new media = bloggers

…and they’re influential

…really influential

What you’ll leave with today:

Best practise guide for

working with bloggers

Common mistakes

brands have made

1. Black hat SEO tactics

2. Contacting the wrong bloggers(Quantity vs. Quality)

…because this is the result

3. Being boring

4. Mass Partnerships

5. Sending without

communicating

6. Not socially engaging

"Your customers don't care about you, your products,

your services… they care about themselves, their

wants and their needs.”

– Joe Pulizzi, Founder of Content Marketing Institute

BRANDS PUBLISHERS

But bloggers aren’t

perfect either…

Common mistakes

bloggers have made

1. Blogging for the wrong

reasons

2. Fake promises

So how should brands

work with bloggers?

1. Co-create content/be bespoke

…because you’ll get the results

7K TRAFFIC

22K TRAFFIC

29 ENTRIES

2. Be strategic with giveaways

3. Be friends/get to know them

4. Make it exclusive & integrated

5. Set terms

# of…

6. Do it for the consumer,

not Google

UK

TOPICS

KEYWORDS

Vs.

5 KEY TAKEAWAYS

1. Do your research

- Work with the right bloggers

2. Quality > Quantity

3. Make your offering unique and exclusive

4. Don’t be afraid to give exposure

5. Think about the consumers, not Google