Branding in a

Digital Age...

Applying the insights to the

Indian Market

Many Brands

Fewer Brands

Final Choice

Buy

Then Funnel Metaphor

Many Brands

Fewer Brands

Final Choice

Buy

Then Funnel Metaphor

1

Many Brands

Many Brands

Fewer Brands

Final Choice

Buy

Then Funnel Metaphor

FewerBrands

21

Many Brands

Many Brands

Fewer Brands

Final Choice

Buy

Then Funnel Metaphor

FinalChoice

FewerBrands

321

Many Brands

Many Brands

Fewer Brands

Final Choice

Buy

Then Funnel Metaphor

FinalChoice

FewerBrands

321

Many Brands

Buy

4

Now

Consumer Decision Journey

Now

Consumer Decision Journey

Consider

1

Now

Consumer Decision Journey

Evaluate

2

Consider

1

Now

Consumer Decision Journey

Evaluate

Buy

23

Consider

1

Now

Consumer Decision Journey

Evaluate

Buy

23

Consider

1

Enjoy,Advocat

e,Bond

4

Marketers often overemphasize the

‘consider’ & ‘buy’ stages of the CDJ

Consider

& Buy

The contemporary Digital Age makes the

‘evaluate’ & ‘advocate’ stages

increasingly relevant Evaluate&

Advocate

Effective Bonding leads to the creation of a strong and lasting loyalty loop

Bond

Analyzing & Understanding the

Indian Market

Branding in a

Digital Age...

Adopt a Consumer Decision Journey

driven strategy

Target Stages in the Decision Journey

Understand your Customers

Analyze Customer Behaviour

Focus on theTouch Points

Indian Consumer Market

Consider

Advertise

Consider

Impress your audience

effectivelyAdvertise

Consider

Place the product strategically

Evaluate

Evaluation is critical to the CDJ

Evaluate

Evaluate

Focus on Internet & Social Media

Evaluate

Enhance the web experience

Focus on Internet & Social Media

Evaluate

Enhance the web experience

Focus on Internet & Social Media

Stress on Product Reviews

Evaluate

Enhance the web experience

Maintain a coherent Brand image

Focus on Internet & Social Media

Stress on Product Reviews

Buy

Ensure a Buy

Deliver an integrated experience

Advocate

The ‘Buy’ stage is not the end at all

But

AdvocacyAdvocat

e

The single most powerful impetus to

make a customer buy is someone else’s

Advocate

Every Advocate brings in 3 new customers

Advocate

Every Advocate brings in 3 new customers

Analyze Customer Behaviour through effective feedback

Encourage Advocacy and ensure Customer Relationships

Employ and incorporate Social Monitoring Tools

Keep your customers happy and satisfied

CDJ is the apt answerto the marketing issues of the

Digital Age

Thus

Thank You