Branding Blitz

presented by

we all know a little bit about

BRANDING let’s see what

you know!

STEP 1 As an INDIVIDUAL rank the following brands 1-10. Place

your answer in the “A: YOUR RANK”

STEP 2In a TEAM of 2-3 peopleshare your ranking and

determine as a group how these brands rank. Place

your answer in “C: TEAM RANK”

STEP 3Write down the

“EXPERT RANK” and determine the

ABSOLUTE DIFFERENCE between your individual and

team rankings.

The World’s Top 10 Brands

As of 1/10Research by BusinessWeek & InterBrand

The World’s Top 10 Brands1

2

345

6

7

89

10

As of 1/10Research by BusinessWeek & InterBrand

Top 3 Teen Brands

As of 1/10Research by BusinessWeek & InterBrand

Top 3 Teen Brands

As of 1/10Research by BusinessWeek & InterBrand

Branding begins EARLY

FINDING ELVIS

FINDING ELVIS

• ELVIS!• EAGLE• DUCK• CHICKEN• EGG

FINDING ELVIS

• What was Elvis’s special power?

Samples of Individual Brands

Brand ImpactCaptain Marvel, Jr.

“America’s Most Famous Boy Hero” inspires a young

Elvis

So, what is BRANDING

?

It’s beingTOP OF MIND

Top of Mind Awareness

Fast Food Theme Park

Soft Drink DetergentCell Phone TissueCar Cruise Line

Shoe NFL TeamAirline Web Browser

Toothpaste Pain Reliever

It’s beingCLEAR

It’s beingEXCITING

It’s beingBOLD

It’s MAKING

& KEEPING

APROMISE

FORMULAfor your

BRANDING PROMISE

BRANDING FORMULA

HIGH VISIBILITY + • High Quality Experience• High Ease of Use• High Performance• High Accessibility

DISNEY

DISNEY’S FORMULA

Disney’s Promise

• High Quality Experience +

• High Visibility

In other words:• FUN!

APPLE

APPLE’S FORMULA

Apple’s Promise

• High Ease of Use +

• High Visibility

In other words:• COOL!

NIKE

NIKE’S FORMULA

Nike’s Promise

• High Performance +

• High Visibility

In other words:• WIN!

STARBUCKS

STARBUCKS FORMULA

Starbuck’s Promise

• High Accessibility +

• High Visibility

In other words:• YUM!

STEP 1: HIGH VISIBILITY

• How does FBLA-PBL achieve HIGH VISIBILITY and stand out from the crowd?

STEP 2: HIGH ____________• How are you

FUN?

• How are you COOL?

• How do you help students WIN?

• How are you YUMMY?

Branding Blitz p r e s e n t e d b y

TRI Leadership ResourcesPhone: 202-664-1174

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BREAK TIME!