Branding at Delhi Metro; TDI, Delhi Metro Advertising

Post on 17-Jan-2015

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TDI International India Limited have the proud privilege of being associated with Delhi Metro Rail Corporation,the Capitals premium public transport system as their advertising rights concessionaire for numerous important rail stations which boast of large footfall of potential consumers of electronic goods

Transcript of Branding at Delhi Metro; TDI, Delhi Metro Advertising

Advertising Solutions for

Delhi MetroAirportsOut of HomeRetailInternet and Mobile

TDI International India Ltd.

TDI Provides International Style TDI Provides International Style Advertising Opportunity at Delhi MetroAdvertising Opportunity at Delhi Metro

TDI :

Exclusive advertising rights at 12 Delhi Metro Stations

20 branches all over the country with a strong client base

Excellent Media Availability

Pioneers of Airport Advertising with presence at major Airports of India since the last 22 years

Delhi Metro is a unique opportunity for Advertisers keen to tap the huge cosmopolitan market of Delhi

More than 12 lac people commute by Delhi Metro daily

Consumers are continuously surrounded by your brand as they spend minimum six minutes at the Station

Brand gets exposure of 17:30 hrs daily (6 :00 AM to 11:30 PM)

Over the past few years, both National and Regional brands have shifted a significant portion of their advertising monies to grass root promotions

Why Delhi Metro Why Delhi Metro

BENEFITS OF ADVERTISING WITH DELHI METRO

Low clutter media

High concentration zone with superior visibility

Brand sustenance

Higher Brand recall value

Economical Cost since higher visibility to targeted audience

Captive audience – extended dwell time

Rithala Keshav Puram

Rohini West Kanhaiya Nagar

Rohini East Mandi House

Pitampura Pragati Maidan

Kohat Enclave Indraprastha Estate Netaji Subhash Place New Delhi Rly Stn ( Ajmeri Gate Side )

Delhi Metro Stations

Media OfferedMedia Offered

- - Translites - Hoardings   - Central Verge Pillars    - Product Display/ Show Window

Type : Backlit Translite – Free Standing UnitSize : 9’ x 3’

Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar

On the platform

Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar

On the platformType : Backlit Translite – Free Standing UnitSize : 9’ x 3’

Type : Backlit Translite – Mounted

on BeamSize : 16’ x 4’

Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Kohat Enclave , Kanhaiya Nagar, Keshav Puram Catering passengers entering platform by staircase / escalator

Type : Backlit Translite – Mounted

on BeamSize : 16’ x 4’

Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Kohat Enclave , Kanhaiya Nagar, Keshav Puram Catering passengers entering platform by staircase / escalator

Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram, Kohat Enclave , Kanhaiya Nagar

Near the passenger token entry/exit channelType : Backlit Translite – Wall MountedSize : 8’ x 4’

Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram, Kohat Enclave , Kanhaiya Nagar

Near the passenger token entry/exit channelType : Backlit Translite – Wall MountedSize : 8’ x 4’

Type : Backlit Translite – Wall

MountedSize : 15’ x 5’

Pragati Maidan, Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat , Kanhaiya Nagar

Catering passengers coming down from platform by escalator / staircase

Pragati Maidan, Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat , Kanhaiya Nagar

Catering passengers coming down from platform by escalator / staircaseType : Backlit Translite – Wall

MountedSize : 15’ x 5’

Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave , Kanhaiya Nagar

Near the passenger token entry/exit channelType : Backlit Translite – Wall

MountedSize : 10’ x 5’

Type : Backlit Translite – Wall

MountedSize : 10’ x 5’

Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave , Kanhaiya Nagar

Near the passenger token entry/exit channel

Type : Backlit Translite – Mounted on Central

Verge PillarsSize : 7 ’x 6

Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar

Catering the main road traffic

Type : Backlit Translite – Mounted on Central

Verge PillarsSize : 7 ’x 6

Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar

Catering the main road traffic

Pragati MaidanOn the platform

Type : Backlit Translite – Free Standing UnitSize : 12’ x 4’

Type : Backlit Translite – Free Standing Unit

Size : 12’ x 4’

Pragati MaidanOn the platform

Pragati MaidanCatering passengers entering the platform by staircase / escalator

Type : Backlit Translite – Wall MountedSize : 16’ x 8’

Pragati Maidan & Indraprastha Near the passenger Entry / Exit , opposite ticket counters

Type : Backlit Translite - Revolving Show Window

Size : 4’ x 7’ (Three Sided Display)

Pragati Maidan & Indraprastha Near the passenger Entry / Exit , opposite ticket counters

Type : Backlit Translite - Revolving Show Window

Size : 4’ x 7’ (Three Sided Display)

Pragati Maidan Catering passengers entering the platform by the staircase / escalator

Type : Backlit Translite – Wall MountedSize : 5’ x 5’

Type : - Mounted on Pillar – Backlit Translite

Size : 6’ x 12’

Pragati Maidan On the walkway, catering passengers entering the station building

Pragati Maidan On the walkway, catering passengers entering the station building

Type : - Mounted on Pillar – Backlit TransliteSize : 6’ x 12’

Pragati Maidan At the Entrance of the Station

Type : - Wall Mounted – Front litSize : 24’ x 12’

Type : - Wall Mounted – Front litSize : 24’ x 12’

Pragati Maidan At the Entrance of the Station

Indraprastha On the platform

Type : Backlit Translite – Free Standing UnitSize : 12’ x 4’

Type : Backlit Translite – Free Standing Unit

Size : 12’ x 4’

Indraprastha On the platform

Indraprastha Bridge walkway, catering passengers entering the station

Type : Backlit Translite – Mounted on BeamSize : 10’ x 5’

Mandi House On the Platform / Concourse

Type : Backlit Translite – Wall MountedSize : 7 ’ x 3 ’

Type : Backlit Translite – Wall Mounted

Size : 7 ’ x 3 ’

Mandi House On the Platform / Concourse

New Delhi Station Entrance of New Delhi Station, opposite ticket counters of New Delhi Station

Type : Frontlit – HoardingSize : 30’ x 15’

Type : Frontlit – HoardingSize : 30’ x 15’

New Delhi Station Entrance of New Delhi Station, opposite ticket counters of New Delhi Station

Type : Backlit Translite Size : 20’ x 4’

New Delhi Station Entrance of New Delhi Station, opposite ticket counters of New Delhi Station

Type : Backlit Translite Size : 20’ x 4’

New Delhi Station Entrance of New Delhi Station, opposite ticket counters of New Delhi Station

General Terms and Conditions:

Sites are offered on first cum first serve basis. The minimum contractual period is for three months Service tax as applicable.The current Service tax is12.36% Payment on advance basis. Inputs for display material to be provided by the client

Terms and Conditions

TDI International India Limited

B-4/62, Safdarjung Enclave

New Delhi – 110029 ( India )

Tel.: +91 - 11 - 26165120, +91- 11 – 26162495

+91-9818810063

Website : www.tdiindia.com

Email : dmrc@tdiindia.com

Jatinder Singh

Associate Vice President

# +91- 9811540202

Email Id : jatinder@tdiindia.com