Mandy Jenkins @mjenkinsmjenkins@digitalfirstmedia.com

LANG Extravaganza, March 2012

Journalism, Branding & Social Media

Don't Be This Guy

8 Rules of Social Journalism 1. Respond to replies, comments and questions (especially questions) everywhere 2. Be transparent in all you do

3. Ask for help when you need it

4. Be thankful

8 Rules of Social Journalism

5. Make corrections quickly and publicly 6. Address criticism without spats 7. Be consistent

8. Don't just push your content out, share other links too

Twitter for Journalists

Not just what you had for breakfast...

● Post links w/ comment or question, not headline

● Monitor the people you cover ● Crowdsource stories by asking for info ● Quickly find witnesses, info with search● Live report from the scene of a news event● Show your work

It's All About Who You Follow

Who you should follow

●Your competitors (& bloggers too)●People in your field of interest/beat●Popular people in your local/topical

Twittersphere●Those who reply to you●Those who re-tweet, share your links

Finding who to follow

●By subject/location: Twellow.com, Wefollow.com

●NearbyTweets.com●Muckrack.com (for finding

journalists)●Look at others’ follows/followers●Spy on Twitter lists ●Listorious.com

Build Twitter ListsMake sense of incoming tweets Lists to build:● Sources● Others reporting on your beat● Coworkers

Search Tweeps & Content

●Search by keywords, location, time ●Follow those you reach out to

When You Find Leads

● Connect with eyewitnesses, get contact info

● Follow who you reach out to● Have them wait for a reporter on

scene● Verify!

Twitter Chats

Journalists on Facebook

Profiles

● One place to manage everything

● Control your privacy● Timeline design with

large image● Could mix

personal/professional

Pages

● Completely separate presence from profile

● Completely public● Timeline design with

large image● Detailed analytics to

see who visits

Going Public On Facebook

●Turn on Subscriptions: Anyone can read your public posts

●Set up a vanity url at facebook.

com/username ● Add your job history and a snappy bio to

About section (and make it public)

Build Friends Listsfacebook.com/bookmarks/lists

Build Interests Listsfacebook.com/bookmarks/lists

Custom Privacy Settings

Target updates

Customize Who Sees Photos

Keep Your Friends Private

Everyone Sees It Differently

Create An Engaging Presence

Take advantage of timeline with photos, milestones and videos

Milestones

Whatever You 'Like'● What would you share on Facebook? ● Ask questions, feature the responses in

stories ● During news, you can't overpost ● Photos and videos work well

Tell Your Story Here

● Write short stories and updates apart from your stories or blog right on Facebook

● You have a lot of space, so go for it!● Tag those involved

Tell Your Story Here

Mix it Up

Wording Matters●Posed Questions +64%●Call to read or take a closer look

+37%●Personal reflections +25%●Clever, catchy tone +18%

% more feedback over averageSource: Facebook

Images Matter

●Connect with sources●Find new sources through

connections, groups●Discussions help find experts●Check updates, slides, travel●Search by location & keyword

Google+: Do It For The SEO

Primp that Profile

Link Up To Google NewsUnder your profile settings:

● Add the email address linked to your byline on your website

● Make sure your workplace/title are public● Link to your blog, articles● Link to other social accounts

Make Circles to Follow Sources

Interviews, Chats by G+ Hangout

Follow Trends, Track News

Set up your alerts

google.com/alerts

Eliminate results from your company site:

"first last" -yoursiteurl.com

Get Listed: Muckrack.com

Monitor Yourself

Klout.com: Measures your "reach", your output, who you influence Twittercounter.com: Twitter followers, influential tweets sent. Crowdbooster.com: Your best tweets, times to tweet

Mandy Jenkins

mjenkins@digitalfirstmedia.com@mjenkins

Blog: Zombiejournalism.comThese slides & more at slideshare.

net/mandyjenkins

THANKS!