Brand

Brand is not:

A LogoAn Identity A

Product

Brand isIt’s a person’s got feeling about product

It’s what they say it isNot what you say it is

Brand Charismatic

Different

Sport: Nike

Reading: Amazon.com

Computing: Dell

Learning: Dardasa

Banking: Citi Bank

3 most important words in your brand

1. Focus

2. Focus

3. Focus

Who are you?

What do you do?

What does it matter?

Who are you? ……………………………………..

What do you do?……………………………………..

What does it matter?……………………………………..

A Great Name deserve Great Graphic

Icon: Market Position

Avatar: Move

Package: Selling

Branding

Who is our customer???

Our customers.Our boss. ?

Customer Value

Say “hi” to Our Price-Value Shoppers

?

Company Purpose

Saving people moneyso they can live better

?

Positioning

?

Value (Positioning)

You are smart …

?

Brand Identity

Brand Identity

What customers see?

Our Look & Feel

Logo

Sample

Sample

Photographic (Lifestyle)

Tone & Voice How to be real:

?

Internal Communication Brand Audits

Stationery

Power Point

Thank you