Post on 22-Jan-2015
description
2. WHATS APP BRAND PRISM Physique-Logo signifies the chat Name signifies knowing the latest news, doing at the moment Real time messaging Personality-Innovative , Extend the self (comfort), SMS alternative Culture-Innovative, Expressive, Building the network 3. Contd., Reflected User-Smartphone user, tech savvy , youth Self-Image-Stay connected all the time being economical Relationship-Friendship