Brand prism of Whats app

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  • 1. BRAND PRISMPresented By, Aravind Uppala 122 Dasari Pradeep 126 Sangam Lalsiva Raju 138 Rajesh Mishra 151 Ankit Narula

2. WHATS APP BRAND PRISM Physique-Logo signifies the chat Name signifies knowing the latest news, doing at the moment Real time messaging Personality-Innovative , Extend the self (comfort), SMS alternative Culture-Innovative, Expressive, Building the network 3. Contd., Reflected User-Smartphone user, tech savvy , youth Self-Image-Stay connected all the time being economical Relationship-Friendship