…call my name…

Brands are in consumers mind, but…

…must know the phone number to reach it!

BMW

Technology

6 7 7 8 5699 9

Free app

Prefix and Universal Code generated by the app

Prefix and Universal Code generated by the app

No modifications to the network

LACOSTE

INTELLIGENTNetwork

Call automatically diverted

Carrier

Easy!

• Download a free app

• Select BRAND application on mobile

• Enter the brand name and send it!

Call my name• Every line may have many names associated• Every extension may have many names

– Cannedcat = 02.36.56.20.64– Cannedcat Customers = 02.34.67.234– Cannedcat Marsicano = 02.34.67.234

• Every User manages its names– Changes via phone and/or web

– Firms (SONY, 3M, TODS, BURBERRY)

– Brands (PLAYSTATION, PS2, ACQUA DI GIO)– Branches (HSBC Milan)

– Departments (ARMANI HOTELS)

– Extensions (MISSONI CEO, VERSACE AD)

– Global, International, National, Locals names

– Products (CD, books, software, make-up)

– Temporary names (polls, elections, games, lotteries)

BRAND servicesBRAND services

• LoansLoans• MakeupMakeup• HomeHome• TravelTravel• JobsJobs• MusicMusic• MoviesMovies• RecordsRecords

• LoansLoans• MakeupMakeup• HomeHome• TravelTravel• JobsJobs• MusicMusic• MoviesMovies• RecordsRecords

• TicketsTickets• InsuranceInsurance• FashionFashion• HealthHealth• NewsNews• SportSport• GolfGolf• OroscopeOroscope

• TicketsTickets• InsuranceInsurance• FashionFashion• HealthHealth• NewsNews• SportSport• GolfGolf• OroscopeOroscope

Generic NamesGeneric Names

Why?

• Brand Awareness

• Customer Care

• Competition

• Customers Impulse Buying

• Privacy

must have!must have!

Vs.

C2P Consumer to ProductC2P Consumer to Product

Impulse buyingMobile buying

Privacy

Impulse buyingMobile buying

Privacy

Automatic AnswersInteractive Dialogues

Open 24 hours

Automatic AnswersInteractive Dialogues

Open 24 hours

CHANEL5

BRAND for brandsBRAND for brands

• An annual fee to be searchable via BRAND – Annual fee: 500 1,000 €

– Initial target: top 15,000 brands & organizations• i.e. advertising big spenders

– Callers do not pay for BRAND services

• Brand owner do not pays fees• End users pay a premium rate to call via BRAND

• Mixed model– Annual fee and a premium rate for every call

BRAND for peopleBRAND for peoplecall my nickcall my nick

Jeketta

Lalla

User pays a monthly fee (1€) for every nick associated to phone number

Italian Market DataItalian Market Data• SIMs: 80 millions • Single Users: 40 millions • €12 fee user/year = € 480 million/year

0,5% = 200.000 users = 2.400.000€ 1% = 400.000 users = 4.800.000€ 5% = 2.000.000 users = 24.000.000€

1 call per user every year 40.000.000 x € 0,15€ = 60.000.000€

contacts: 

Roberto Marsicano

Viale Corsica 4520133 Milano

Italy 

Tel +39.02.36.56.20.64  

Mob. +39.339 64 81 742 

roberto@marsicano.com

BRAND Trademark - BRAND System Copyright - All rights reserved. Patents pending