Mobext camerjam mobile brand masterclass
10
The Location Promise November, 2011
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Transcript of Mobext camerjam mobile brand masterclass
Roll in if appropriate for your brand objectives
Consider non-performance
uses
Integrate to Maximise CTR
Determine the hype/usability
ratio
Recognise limitations until
it scales
Context will create a new planning dimension
Path + Location
Contextual Profiles
Context Customisation