A WALK TO MARKETING

AIESEC BRAND

A WALK TO MARKETING

CREATIVE THINKING

{ AIESEC BRAND - YOUR BRAND }

{ BRAND }What is it?

CHÈN VIDEO NGHE ;)

BRAND EXPERIENCE

BRAND

TARGET CUSTOMER

7 elements of BRAND EXPERIENCE

TARGET AUDIENCES• Members• Enablers (TN takers, mentors and alearning/content partners)• Supporters

(Financial and in-kind partners, Board of Advisors)

BENEFITS

•Societal impact•Personal & professional development•International experience•Global network

OUR COMPETITORS

DISCRIMINATORYouth driven

Impact/activating positive leadership

Integrated experience

++= Youth driven impactful experience

PHYSICAL MANIFESTATION

•visual branding•website & marketing materials •interactions at networking•forums and conferences

OUR VALUE

ESSENCE• Explains what we do as an organization.

• May not be different to our competitors, but it is the centre of our actions.

? ? ? ?

What about AIESEC do you want them to know?

what can they understand?ACTUALLY

AIESEC BRANDIS

NOWYOURS!

YOU MAKE THEM OR UNMAKE THEM

A WALK TO MARKETING

MARKETING AT A GLANCE

Marketing is a process

by which companies create value for

customers and build strong customer relationships to

capture value from customers in return

DECISIONS & OPERATIONSBASED ON BRAND

<G-T-C-M

Concept

G-T-C-M

GOAL

TARGET

CHANNEL

MESSASGE

Raising Goal?,

Applicant Goal?

Wants

needs interests

Virtual?

Physical? How often?

EXAMPLE

Main message?

Customized message?

120 raising, 200 applicants

IT students, BOY ONLY

“TOGETHER, WE CHANGE THE WORLD”

Develop AIESEC BRANDwith your

CREATIVITY