Brand Essence Award 2012

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Brand Essence Award 2012

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Prince Edward Island’s BRAND POSITION:

The Gentle Island of Rejuvenation

G E N T L E I S L A N D: S T R A T E G I C R A T I O N A L E

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Prince Edward Island’s BRAND CHARACTER:

Generous SpiritedCaring

CharmingCalm

GentleHumorous

G E N T L E I S L A N D: S T R A T E G I C R A T I O N A L E

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Prince Edward Island’s UNIQUE PROPERTIES:

Red Earth and CliffsUnique Sandy Beaches

Vivid Colours: Red, Green & BlueAgricultural Landscape; Stretching

to the Sea

G E N T L E I S L A N D: S T R A T E G I C R A T I O N A L E

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Brand Essence Award 2011

The Platter House Ocean Retreat

Tracy Saarloos

Welcome to The Platter House Ocean Retreat, where you can escape the stresses of daily life.”

“I've been to the platter house retreat twice now,and I can truly say it is like having your own little piece of paradise.”

“I woke up early and refreshed and strolled out into the main area only to be stunned by the breathtaking views...I got my coffee and just sat and took it all in. It was so peaceful to just ‘be’.”

“Relaxation at its best.”

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Brand Essence Award 2012The Platter House Ocean Retreat