Post on 28-Mar-2018
The power of creativitywww.originbranding.com
Brand Design
2012
Abbott ProductsAllergan
Alliance PharmaAstellas
AstraZenecaAxis-Shield
BaxterBayer
BiotestCiba
DanoneDuPont
DowFerring
FreseniusGrünenthal
General MotorsGlaxoSmithKline
Hoffmann-La RocheIntercytex
IntervetJohnson & Johnson
LundbeckMerck
MonierNestlé
Novo NordiskProcter & Gamble
PfizerPhilips Medical
QuakerSCA
ShellShire
SyngentaUCB
We are an independent, boutique agency passionately focused on developing visual brand identities. For over 15 years we have delivered outstanding branding solutions for our clients from our offices in Surrey, UK and Birmingham, Michigan.
Developing a brand identity that communicates your brand message, ensures differentiation and clears the relevant trademark screening checks can be a challenging task.
Our proven branding process has been built on creativity, flexibility and a strong understanding of all the issues and challenges surrounding the registration of a new identity, irrespective of geographical or business area.
Many examples of our naming, design and research projects are presented in the following pages and additional examples of our visual identity work can be found in our website.
We look forward to speaking with you about your branding challenges!
FirmagonPackaging development for a hormonal therapy
for prostate cancer
ReplagalAn enzyme replacement
therapy for patients with Fabry disease
PosidormA new brand of
melatonin that promotes better sleep in a variety
of sleep disorders
DanettePackaging
development to re-position the existing Danette brand identity
and packaging
FlomaxtraBrand Identity for a
BPH (Benign Prostatic Hyperplasia) treatment
Alliance Pharma - Isprelor
Origin developed a brand name and identity for Alliance Pharma. Isprelor is a coined brand name but has a fit-to-product feminine feel and offers a high degree of category distinctiveness. The flowing lines of the Isprelor logo represent both the mother and child and communicate the product’s ease of use and smooth application.
Bayer - Levitra ODT
Origin created the Levitra brand name for Bayer and were later asked to create an innovative, added-value packaging for the new ODT formulation. We created a unique system that included a pull out tab containing key information for the patient. The blister pack is encased in a discreet matt black sleeve to create a luxurious and empowering user experience.
Abbott ProductsAllergan
Alliance Pharma
AstellasAstraZenecaAxis-Shield
Baxter
Bayer
BiotestCiba
DanoneDuPont
DowFerring
FreseniusGrünenthal
General MotorsGlaxoSmithKline
Hoffmann-La RocheIntercytex
IntervetJohnson & Johnson
LundbeckMerck
MonierNestlé
Novo NordiskProcter & Gamble
PfizerPhilips Medical
QuakerSCA
ShellShire
SyngentaUCB
Monier Group - Schiedel Energy Systems
Schiedel is part of the Monier group and a provider of all types of chimneys and ventilation systems. Schiedel Energy Systems is a growth platform for innovative, energy-saving products in several areas of providing energy to buildings. The trend towards renewable energy was a key driver in the development of the new identity.
Syngenta - Certicor
Syngenta asked Origin to create two brand identities to fit within their seed treatment portfolio. Each respective identity was to be applied to the fungicide and insecticide portfolio, but use the same brand name.
A series of guidelines and packaging templates were produced to facilitate the launch of the brands.
Abbott ProductsAllergan
Alliance PharmaAstellas
AstraZenecaAxis-Shield
BaxterBayer
BiotestCiba
DanoneDuPont
DowFerring
FreseniusGrünenthal
General MotorsGlaxoSmithKline
Hoffmann-La RocheIntercytex
IntervetJohnson & Johnson
LundbeckMerck
Monier
NestléNovo Nordisk
Procter & GamblePfizer
Philips MedicalQuaker
SCAShellShire
Syngenta
UCB
Abbott (Solvay) - Creon
Origin consolidated a variety of differing brand logos to create a single global presence. This new identity capitalises on Solvay’s expertise and Creon’s patented minimicrosphere technology which allows appropriate delivery of enzymes into the body.
Shire - Elaprase
Elaprase is indicated for patients with Hunter syndrome. A global set of packaging including over 500 pieces of artwork was created for use across all countries applying the latest regulatory information.
Abbott Products
AllerganAlliance Pharma
AstellasAstraZenecaAxis-Shield
BaxterBayer
BiotestCiba
DanoneDuPont
DowFerring
FreseniusGrünenthal
General MotorsGlaxoSmithKline
Hoffmann-La RocheIntercytex
IntervetJohnson & Johnson
LundbeckMerck
MonierNestlé
Novo NordiskProcter & Gamble
PfizerPhilips Medical
QuakerSCA
Shell
Shire
SyngentaUCB
CIBA Specialty Chemicals - OnVu
Ciba Specialty Chemicals required a name and visual identity for a revolutionary Time Temperature Indicator (TTI) packaging technology. Origin developed the identity ‘OnVu’, which communicates “true freshness at a glance”. The logo combines a high degree of distinctiveness with clear functional messaging that is both memorable and universally understood.
Nestlé - Nesvita
Nestlé Chilled Dairy Europe was developing a new range of ‘vitality’ products and intended to leverage the existing Nesvita brand that was currently being marketed in Asia. Origin modernised the existing Nesvita logo in order to better communicate the key messages of ‘health’ and ‘vitality’ whilst utilising the existing equity of the brand.
Abbott ProductsAllergan
Alliance PharmaAstellas
AstraZenecaAxis-Shield
BaxterBayer
Biotest
Ciba
DanoneDuPont
DowFerring
FreseniusGrünenthal
General MotorsGlaxoSmithKline
Hoffmann-La-RocheIntercytex
IntervetJohnson & Johnson
LundbeckMerck
Monier
Nestlé
Novo NordiskProcter & Gamble
PfizerPhilips Medical
QuakerSCA
ShellShire
SyngentaUCB
Philadelphia Fresh PackIcon concept
development for new packaging technology on
Kraft’s cheese spread
TheramedPackaging design
exploration for Henkel’s oral care brand
ForceLogo design for one
of Syngenta’s pesticide brands
InnovanceConcept development
for Dade Behring Haemostasis division
Moversaname and visual identity
for a Sony/NXP joint venture
AvictaBrand name and visual
identity for a revolutionary nematicide seed treatment
from Syngenta
Pfizer Animal Health - Cattle Vaccines
Origin was asked to create packaging concepts for a portfolio of products that were a mix of existing and newly acquired cattle vaccine brands. The aim was to create a unique Pfizer brand look and feel for the vaccines, that would allow for individual brand distinction and clarity. A series of master packaging artwork files was created as a cornerstoneto expand across the cattle vaccines portfolio.
Pfizer - Naxcel
Origin was asked to revitalize an existing brand into a new brand called Naxcel and an updated logo was developed to reflect these changes. The visual treatment reflects the personality and essence of the brand and ensures a consistent treatment across the entire range of communications and tools worldwide.
Abbott ProductsAllergan
Alliance PharmaAstellas
AstraZenecaAxis-Shield
BaxterBayer
BiotestCiba
DanoneDuPont
DowFerring
FreseniusGrünenthal
General MotorsGlaxoSmithKline
Hoffmann-La RocheIntercytex
IntervetJohnson & Johnson
LundbeckMerck
MonierNestlé
Novo NordiskProcter & Gamble
Pfizer
Philips MedicalQuaker
SCAShellShire
SyngentaUCB
Omnic WowtabNew visual identity for
an orodispersable urology formulation
for Astellas
DynastyLogo development for
Syngenta
Fruit BitesA series of concepts for
Quaker reflecting the taste experience of health
and wellness alongside indulgent sweetness
TibotecNew corporate identity
for a division of Johnson & Johnson
The Museum of Contemporary Science
A new logo for a charitable organization to accompany a substantial
refurbishment
SCA - Plenty
SCA asked Origin to develop a new brand identity for Bounty kitchen towel to revitalise and re-launch the brand following its acquisition from P&G. SCA required a name that would be instantly meaningful and easily understood by consumers
Plenty engages consumers on an emotional level, building on existing brand equity and generating a high comfort level that is further re-enforced by the new design. The development of a compelling visual element was crucial as many shoppers admit that they will often simply rely on visual cues. Therefore, Origin was asked to create a visual migration strategy to evolve the brand over a five year period. Key aspects such as the icon and colour palette were explored and developed.
The new name and design appeals to a global audience and represent a natural evolution for a re-invigorated household favourite.
Abbott ProductsAllergan
Alliance PharmaAstellas
AstraZenecaAxis-Shield
BaxterBayer
BiotestCiba
DanoneDuPont
DowFerring
FreseniusGrünenthal
General MotorsGlaxoSmithKline
Hoffmann-La RocheIntercytex
IntervetJohnson & Johnson
LundbeckMerck
MonierNestlé
Novo NordiskProcter & Gamble
PfizerPhilips Medical
Quaker
SCA
ShellShire
SyngentaUCB
Original Brand Identity
Suggested Migration
Brand design
Symbol/logotype development
Packaging designIdentity guidelines
Brand naming
Brand name generationTagline/brand statementdevelopmentBrand naming architecture
Brand market research
Brand equity/awareness studiesName validation
Linguistic screeningTrademark/legal pre-screening
Brand strategy
Strategic brand analysisPortfolio analysisBrand extension/positioningVisual brand evaluation
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