Post on 21-Mar-2016
description
Marketing Brand audit report – Youth market
204 surveys were answered by interns and members of
AIESEC in both countries.
LCs Participation
Around 60% percent of our membership is between 19
and 22 years old
Approximately 87% of our members and 89% of our interns
have either intermediate or higher English level
English level
57% of our membership have one year or less in AIESEC.
Only 18% of our membership have more than 2 years in AIESEC
The first interaction with our brand in our membership was
throught word of mouth and info sessions at least for the 60% of
our membership
Rate your experience in AIESEC from a
range of 1 to 5, being 5 the best experience
Social media approach
We have 98% of our membership following our Facebook page
Social media approach
We have 75% of our membership (ones who has account)
following our Twitter account
Approximately 43% of our membership are not either
reading or receiving the regional news