Marketing Brand audit report – Youth market

204 surveys were answered by interns and members of

AIESEC in both countries.

LCs Participation

Around 60% percent of our membership is between 19

and 22 years old

Approximately 87% of our members and 89% of our interns

have either intermediate or higher English level

English level

57% of our membership have one year or less in AIESEC.

Only 18% of our membership have more than 2 years in AIESEC

The first interaction with our brand in our membership was

throught word of mouth and info sessions at least for the 60% of

our membership

Rate your experience in AIESEC from a

range of 1 to 5, being 5 the best experience

Social media approach

Facebook

We have 98% of our membership following our Facebook page

Social media approach

Twitter

We have 75% of our membership (ones who has account)

following our Twitter account

Approximately 43% of our membership are not either

reading or receiving the regional news