Brand Presentation January 11th 2016

“I devised the name myself. The letter

‘K’ had been a favourite with me – it

seems a strong incisive sort of letter. It

became a question of trying out a

great number of combinations of

letters that made words starting and

ending in K. The word Kodak is the

result.” George

Eastman

1880 Founded

1885 Introduces Photo Film

1888 Kodak is registered along with You press the button we do the

rest

1900 Introduction of the $1 camera – the brownie

1907 5,000 employees and a global reach

1927 20,000 employees

1950 Colorama Display Grand Central Station

1962 $1billion revenue & 75,000 worldwide employees

1965 Super 8

1973 Home movies (with sound)

1975 Kodak invents the worlds first digital camera

1981 $10b revenue

1988 145,300 employees world wide

1996 Worth $31billion and 5th most valuable brand in the world

2011 Files for Chapter 11

The Rise & Fall of Kodak

LED TVs

Mexico and Latam

Remanufactured

Ink Cartridges

US, Canada

and Mexico

Printer and Inks

Global

Video Monitors

Global

Batteries, Chargers

and Flashlights

Global

Kodak Lens

Global

LED Lights

Global

Blank Optical Storage Discs

Global

Kodak Papers

Global

Mobile Phones

and Accessories

Global

3D Printers

Global

Cameras

and Lenses

Global

Retail Photo Kiosks

hFilm, Document

Scanners

Global

Inkjet and

Document Papers

Global

Binoculars and

Accessories

Global

Earbuds and Headphones

Global

Super 8 slide picture

Superb 8 fans…..

· “An Incredible Gift” – Quentin Tarantino

· “A Dream Come True” – JJ Abrams

· “Unbelievably Exciting” – Christopher Nolan

· “For me, 8mm was the beginning of everything” – Steven Spielberg

• “The news that Kodak is bringing back Super 8 came as a great delight

– it fortifies the future of film being made available to all” – Robert

Richardson

“One sets up an ideal and considers

those things which he makes only as

steps toward the ideal.”

George

Eastman

QUESTIONS?