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Flow of Business Plan
Slide Title Slide NumberIntroduction : 1
Executive Summary : 3
Markets, Customers : 8Competitive landscape : 12
Business and revenue models : 16
Management team and Advisors : 18
Financial Projections Funding, Possible Exits : 19
Timelines : 24
Summary : 26
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Slide 1
Introduction
Company name: India House- Home away from your home
Entrepreneur name: Akanksha Waghmare, Atul Marotkar, SanketShah, Sourabh Agrawal
Sector / Industry focus: Recreational Hospitality
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Introduction - continued
As the tag-line suggests, India House is a unique, one of its kindcommunity services organization catering to the NRI & PIOcommunity living across the world.
The organization offers an opportunity to its members to:
1. Connect with fellow NRIs/ PIOs living in their vicinity2. Preserve in them & their future generations- the attachment with their
motherland
Slide 2
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Indian Diaspora is widespread. Historically, numerous Gujaratis,Sikhs, Malayalis etc. for myriad reasons, have migrated to far off
lands
Though they have left India, their Indian connection failed to wade offwhich is reflected in their whole hearted following of Indian customs &traditions. They have always taken keen interest in the state of affairs
in India.
India for outsiders also stands for civilization & culture. Manyforeigners off late have shown keen interest in Indian way of life.
It is this growing sentiment among NRIs & PIOs that the concept ofIndia House tries to tap.
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Executive Summary
Physically, India House fully developed theme plot expandingover 3 (134,000 sq. ft.) land on the outskirts of New York
Why NY?
US has second highest quantum of Indian Diaspora after Nepal
New York New Jeresy region has the highest density of IndianDiaspora in the US
The average per capita income of the Indian Diaspora in the USis about USD 36,937 (17,72,976 INR) (US Census: 2000)
Slide 3
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Executive Summary : The Solution
An activity per weekend
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FeaturesBenefits of your product/service
Features Benefits
Slide 5
This template is indicative. Please customize the chart to suit your product or service.
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Executive Summary : The Solution
Provide an understandable and practical example of how yourproduct or service works
Slide 6
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Company Status/Progress
Domain expertise of management and staff
Customers and contracts established (letters of intent)
Strategic partnerships established
Product development status, if applicabledescribe milestonesachieved to reduce risk (e.g., alpha or beta testing)
Other significant information to validate or reduce risk
Slide 7
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The Market
Describe the estimated market size, growth, trends and maturityfor the business idea
Industry and market segment data (sample chart on slide 9 or 10can be used to detail)
Market challenges
What market segment (s) are served by the product/service?
What is the potential in the market for theproduct/service?
Estimate the revenue growth in graphic or tabular form(sample chart on slides 9 or 10 can be used to detail)
Market share projections to be shared, if available
You can take upto 5 slides to explain this.
Slide 8
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Global Market for your product / service
Region Demand (US $ MM) % Globe
Others
Slide 9
This template is indicative. Please customize the chart to suit your product or service.
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Indian Market with key segments
Region/Market Market Rank Indian Rs. % Share
Slide 10
This template is indicative. Please customize the chart to suit your product or service.
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Customers
Describe the companys current and potential customers
Profile of the optimal customer
Value proposition to customer
Validation of customer acceptance
Customer feedback, survey data, testimonials
Purchases, letters of intent
Partners
Example of a customer
Slide 11
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Competition and Advantage
Describe competition w.r.t :
The direct (competing product or service) and indirect competition(alternative solution) for your company and its product or service.
Specific strengths, weaknesses, and opportunities of competition
Describe how your product, technology or service differentiates itself
from the competition?
Describe your companys competitive advantage
Why you believe customers will buy your product or service over thecompetition? Show a competitive matrix to illustrate differentiation (sample charton slide 13, 14 or 15 can be used as a template)
Slide 12
You can take upto 3 slides for this
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Competitive Comparison
Product Advantages Disadvantages
Product A
Product B
Product C
Your CompanyProduct
Slide 13
This template is indicative. Please customize the chart to suit your product or service.
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Competitive Matrix
Product Feature A Feature B Feature
C
Feature
D
Feature
E
My Product
Product 1
Product 2
Product 3
Product 4
Product 5
Product 6
Slide 14
This template is indicative. Please customize the chart to suit your product or service.
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Competitive Positioning
Gizmo
Yippee
Flex
ibility
Functionality
Yikes
Zowie
ThingamabobGadget.com
Your Company
Slide 15
This template is indicative. Please customize the chart to suit your product or service.
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Business Model and Marketing Plan Describe the companys business and revenue model
What is the overall business strategy? How will the product or service be sold (distributors, internet etc.)? How will the company generate revenue for the product or
service? Describe the sales cycle for the product or service
Describe the Marketing Plan (if appropriate) What is the go-to -market strategy? What is the pricing model? Gross margin? How will you access customers? (including advertisements and
promotions) How will your product or service be distributed? What is the customer support that will be needed?
Mention any commitment from partners, distributors, grantingagencies, etc. regarding benefits of your product, if available
You can take upto 5 slides for this
Slide 16
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Regulatory Issues
Any Govt. licenses, approvals, special regulations, copyrights,patents required/obtained etc.
Slide 17
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Management Team and Advisors
Credentials, proven track record, domain experience
Describe skill and experience gaps to be filled
List the companys leadership team
Include name, designation and experience (abbreviations ofexperience will suffice)
These are credentialed experts
List of company Directors and Advisors
Include name and summary of experience
Slide 18
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Financial Projections
Provide 3-5 year financial projections for the company Include financial projections to demonstrate year-on-year
growth (use sample chart on slide 20 as a template) Mention if you are overstating or understating market share
and growth? Can the company scale operations as it grows?
List major facts and assumptions Are the assumptions believable and achievable?
Slide 19
Financial Projections: Income Statement
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Financial Projections: Income StatementSummary
All figures in Rs.lacs
2008 2009 2010 2011 2012Revenue
COGS
Gross Profit
Operating Expenses
Net Income/Loss
Slide 20
This template is indicative. Please customize the chart to suit your product or service.
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Financial Projections: Break Even Analysis
0
200
400
600
800
1000
1200
0 20 40 60 80 100
Fixed Cost
Total Cost
Total Revenue
Break-Even
TR = TC
Units Sold
Re
venue
} Variable Cost
Slide 21
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Funding
What is the funding received by the company till date?
How will the company be financed going further? What funds is the company currently seeking from investors?
How will the funds be used? (use sample chart on slide 23 as a template)
What key value-building milestones will be achieved with funds(market test, market expansion, etc.)
What are the anticipated future funding needs of the company?
What are the exit strategies for the company?
What is the expected ROI for investors?
You can take upto 2 slides for this
Slide 22
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Startup Budget/Use of Proceeds
First year Budget Cost (in Rs.Lacs)
Salaries
Repairs & maintenance
Local Advertising
Marketing
Accounting and legal
Rent
Internet & Telephone
Equipment
Domain Name/Others
Total
Slide 23
This template is indicative. Please customize the chart to suit your product or service.
Ti li f Mil t Slid 24
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Timeline of Milestones
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Idea
PrimaryResearch
FeasibilityAnalysis
RelationshipsSecured
Business Plan
Prototype Install(Fall Gardens)
Funds Raised
NeighborhoodMarket
Initial Contracts
(Describe the milestones (measureable activity) relevant to your product in this format or as detailed in Slide 25)
Slide 24
V l Add d Mil t Ti li Slide 25
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2007 2008
Beta TestMilestone
Break-evenmilestone
July
DevelopmentMilestone 1December
2nd productdevelopment
milestoneSept.
Sales milestoneDecember
Product 1Partnered*
Product 1First Sales
1st Financing(value)
2nd Financing(value)
Value-Added Milestones : Timeline
* Company retains co-development./co-promotion rights
Slide 25
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Summary
Unique and sizeable business opportunity
Unique product or service
Competitive advantages and strengths
Marketing approach, customers, sales pipeline Intellectual property
Management team
Others
Slide 26