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BOZBOZ PLAY BIGBOZBOZ PLAY BIG

KEYWORD RESEARCHUtilising AdWords, SEMRush and Google searches for the ultimate creative campaign.

SKILL SHARE

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BOZBOZ PLAY BIG

THE WHAT

BRAND GOAL COMPETITORS

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BOZBOZ PLAY BIG

THE WHO

COPYWRITINGAUDIENCE

How can I improve my SEO?

Why doesn’t my site show on Google?

How do I write website copy?

Copywriting service

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BOZBOZ PLAY BIG

THE HOW

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BOZBOZ PLAY BIG

THE HOW - SEMRUSH

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BOZBOZ PLAY BIG

THE HOW - GOOGLE SEARCHES

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BOZBOZ PLAY BIG

THE HOW - ADWORDS

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BOZBOZ PLAY BIG

WHAT, WHO & HOW

1. Who: Research the client. What do they want from the campaign? What are their competitors doing?

2. What: What do the audience need? Focus on the benefits of the service and the issues the client can solve for the user.

3. How:a. AdWords Keyword planner - a comprehensive search. Generating new keywords ideas and

predicting what you will need to spend to reach your click goalsb. SEMRush - search volumes and keyword informationc. Google Search - what does Google suggest?

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USE THE FORCE, THINK