Bozboz Skill share: Keyword Research
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Transcript of Bozboz Skill share: Keyword Research
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BOZBOZ PLAY BIGBOZBOZ PLAY BIG
KEYWORD RESEARCHUtilising AdWords, SEMRush and Google searches for the ultimate creative campaign.
SKILL SHARE
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BOZBOZ PLAY BIG
THE WHAT
BRAND GOAL COMPETITORS
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BOZBOZ PLAY BIG
THE WHO
COPYWRITINGAUDIENCE
How can I improve my SEO?
Why doesn’t my site show on Google?
How do I write website copy?
Copywriting service
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BOZBOZ PLAY BIG
THE HOW
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BOZBOZ PLAY BIG
THE HOW - SEMRUSH
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BOZBOZ PLAY BIG
THE HOW - GOOGLE SEARCHES
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BOZBOZ PLAY BIG
THE HOW - ADWORDS
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BOZBOZ PLAY BIG
WHAT, WHO & HOW
1. Who: Research the client. What do they want from the campaign? What are their competitors doing?
2. What: What do the audience need? Focus on the benefits of the service and the issues the client can solve for the user.
3. How:a. AdWords Keyword planner - a comprehensive search. Generating new keywords ideas and
predicting what you will need to spend to reach your click goalsb. SEMRush - search volumes and keyword informationc. Google Search - what does Google suggest?
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BOZBOZ PLAY BIG
USE THE FORCE, THINK