Post on 07-Aug-2015
What is Bosky? bosk � y wooded; covered by trees or bushes
Bosky designs and sells premium
snow goggles and sunglasses made
from natural and recycled materials
Natural materials perform better than their synthetic counterparts
Commitment to limiting environmental impact
Bosky partners with artists around the globe for unique designs
The Solution
• 71% margin
• Online direct to customer sales
• Average retail price of sunglasses
is $130 and snow goggles is $165
Business Model
Market
• Males and females between ages 22 and 35
• Outdoor enthusiasts who enjoy snow, board, and water sports.
• In 2014, $325 million online market
• 70% of our sales are domestic; sold to 35+ countries
Unique Advantages
PerformanceDesign Environment Evangelists
• Growing team of graphic designers contributing artwork to our products
• Reliability, functionality, and comfort
• Use natural and recycled materials
• Growing support of professional athletes from around the world
� �
Organic Traffic46%
Social Media10%
Affiliate/Email27%
Paid Traffic17%
Marketing
• Increase website traffic to 100,000 unique monthly visitors • Grow athlete and artist brand ambassadors to 50 individuals • Expand content marketing via blog
Meet the Team
Alex Cruft Alex leads the marketing and e-commerce side of Bosky. Alex's experience includes web design, graphic design, content marketing, and affiliate management
Matthew Miner Matthew focuses on new applications of natural and recycled materials in eyewear. Matthew's background is in renewable material science and product development