BoskyPitchDeck

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Evolutionary sunglasses and snow goggles design made from natural and recycled materials.

Transcript of BoskyPitchDeck

             

Evolutionary  sunglasses  and  snow  goggles  design  made  from  natural  and  recycled  materials.      

What is Bosky? bosk � y wooded; covered by trees or bushes

Bosky designs and sells premium

snow goggles and sunglasses made

from natural and recycled materials

Almost all eyewear products are made from synthetic materials

The Problem

Natural materials perform better than their synthetic counterparts

Commitment to limiting environmental impact

Bosky partners with artists around the globe for unique designs

The Solution

•  71% margin

•  Online direct to customer sales

•  Average retail price of sunglasses

is $130 and snow goggles is $165

Business Model

Market

• Males and females between ages 22 and 35

• Outdoor enthusiasts who enjoy snow, board, and water sports.

•  In 2014, $325 million online market

•  70% of our sales are domestic; sold to 35+ countries

Unique Advantages

PerformanceDesign Environment Evangelists

•  Growing team of graphic designers contributing artwork to our products

•  Reliability, functionality, and comfort

•  Use natural and recycled materials

•  Growing support of professional athletes from around the world

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Organic Traffic46%

Social Media10%

Affiliate/Email27%

Paid Traffic17%

Marketing

•  Increase website traffic to 100,000 unique monthly visitors •  Grow athlete and artist brand ambassadors to 50 individuals •  Expand content marketing via blog

Meet the Team

Alex Cruft Alex leads the marketing and e-commerce side of Bosky. Alex's experience includes web design, graphic design, content marketing, and affiliate management

Matthew Miner Matthew focuses on new applications of natural and recycled materials in eyewear. Matthew's background is in renewable material science and product development

www.boskyoptics.com