CONCLUSION Although Maximum profit lies

with the 3rd strategy, from Robinson’s estimates but the first promotional strategy should be chosen because by considering the PROS and CONS, It would be better for the Boots company to adopt the first strategy i.e. “3 for 2”

Disclaimer This presentation is prepared by

Anmol Singh Walia Student of St. Xavier’s College , Jaipur under the guidance of Prof. Sameer Mathur , Marketing Management , IIM Lucknow.