COMPANY PROFILE

Founded by John Boot in 1849.

Products: Pharma, beauty and healthcare.

130 countries.

75,000 employees around the world.

Major operations in UK, Thailand, Taiwan with around 1300

stores in UK alone.

Purchase 3 products

for the price of 2.

Redeem 50p off coupon

on your visit to the

store

ALTERNATIVE EVALUATION

#3 for 2 - 60% new customers.

# 50P - 50% new customers.

#GWP - 40% new customers.

#3 for

2 • 100 vs 300 products.

#50 p

OFF • 100 vs 150 products.

#G

IFT

w

ith P

urc

has

e!

• 100 vs 170 products.

BEST

Company Profile : Boots

History of Boots;

Timeline

Products

Competitors Problems

Hypothesis

Alternatives Analysis

Created by Daniel Nath, SRM Kattankulathur during a

Marketing management internship by Prof. Sameer Mathur,

IIM Lucknow.