HOW TO BE SUCCESSFUL AT THE TRADE SHOW

Tradeshows allow us to interact with people, promote new products, get the latest updates on industry trends and stay on top of our competition. Effective trade show exhibit design shapes our intangible marketing messages into a solid presence that increases company visibility, attracts prospects, and hosts our customers.

10 TIPS

Of course you need a beautifully designed booth that is uncluttered, well-merchandised and shows off your products to their best advantage.

I hope these 10 tips will give you usable ideas to enhance your trade show exhibit…

Tip 1.

Ensure your exhibit clearly says who you are, what you do, and why someone should buy from you.

Tip 2.

Be true to your brand and create greater recognition and memorability by integrating your exhibit design with your other marketing mediums, such as web, brochures, email, print ads, and direct mail.

Tip 3.

Create visual impact with a booth that has bright, bold colors (as brand appropriate), big and attractive images of your products that matter to your audiences, and easy to read text that says the right messages.

Tip 4.

Keep it simple and eliminate clutter! Focus on displaying your most popular and new products rather than trying to cram all your products into a limited booth space. Highlight the uniqueness of your products.

Tip 5.

Make sure there are enough business cards of your company, and the “contact sheet” to follow up.

Tip 6.

Be creative! Use stand up props, so everything is not laying flat on your table.

Tip 7.

Give something interesting away. (e.g. a pen with your company's name & website)

Tip 8.

Go green! It may be cliché, but attendees & organizers

notice if you are ecologically conscience.

Tip 9.

Decide whatever technology you will use in the exhibit to demonstrate your product, people always love to stop to watch a video.

Tip 10.

Smile and being personally attentive to answer any query rather than stand around with arms crossed. Don't be afraid to step outside of the booth to greet people!

And please remember…

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