Presented by Debra Askanase, Community Organizer 2.0

FirstGiving Fundraising Bootcamp:Week 1

How this webinar works

• A link to the slides and a recording will be sent after the webinar

• If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen

• Use the hashtag #fgwebinars to tweet about this webinar

FirstGiving: Online Fundraising Solutions

Personal Support for your nonprofit, donors, and fundraisersEasy, tested, and secure transaction processes for the donor

Peer-to-Peer Fundraising Pagesand Event Registrations Online Direct Donations

About the Presenter

Debra Askanase, @askdebraDigital Engagement StrategistCommunity Organizer 2.0http://communityorganizer20.comdebra@communityorganizer20.com

Let’s get this bootcamp startedFundraising bootcamp: what’s it all about

- Four weeks of discussion, learning, and testing:- The donate now button- The fundraising landing page- Driving donors to the website- The plan for Giving Tuesday!

Plus…Answering your questionsPeer-supported Facebook Group: https://www.facebook.com/groups/337397103024397/Follow-up videos and content

Online Fundraising for Nonprofits: Facebook Group

Join the group!https://www.facebook.com/groups/337397103024397/

Purpose: discuss your challenges, share successes, ask questions online fundraising

8 questions about online fundraising practices223 respondentsMost definitive response: Yes, we have a donation button (88%)Most unknown response: I don’t know if we’ve tested the website button (29%)

Online Fundraising survey

Examples and ideas

Website Button Optimization

Survey: Donation button yes/no

Traditional “Donate Now”

Can you spot the pitfalls?

Survey: online donation mix

Survey: Tested & configured donation button

If yes, for what?

19/62 mentioned what they test it for- 9… “to see if it works”- 4… positioning, color, size, language and/or

utility- 6… complaints about the limitations of the

button customization

Survey: Number of clicks to donation button

Six ways to make your donate button rise to the top

• Color is crucial: 30% greater conversion with red than grey (Network for Good). Use color contrast.

• 2-second test: can visitors find it in 2 seconds?• Creative verbiage: go beyond “Donate Now”

with specific asks• Incorporate an image with the button• Test website positioning and button size• Is the button placed in a “distinguished area?”

What is Giving Tuesday and what is FirstGiving doing for it?How should we effectively drive donors to the website to donate?How do you optimize the donate button, page, and giving levels?How many times should you ask for donations?Is there a way to donate through Facebook?What is the best way to drive donors to make donations?

Most common questions from YOU

Donations through Facebook: http://donatetab.firstgiving.com/

Facebook donation button: creates code and installs

GivingTuesday.org

Decide what you’ll do, and sign up to be a partner organization

FirstGiving is giving, too

If you fundraising through FirstGiving, we’re waiving our 5% fee on November 27th.

We’ll also have a Facebook cover photo for you to download and use on your nonprofit Facebook Page.

What will you do for #GivingTuesday?

• Donor matching gift• Encourage story sharing from cause

supporters• Who’s the most generous

city/chapter/fundraiser with largest single donation?

• Kick off your annual fundraiser• Partner with a company for shared cause

marketing and/or company donations

1. Decide on a Giving Tuesday campaign2. Install a donation button (if you don’t have one), and/or

optimize your donation button (if you have one)3. Post your biggest challenge within the Facebook group4. Answer someone else’s question within the Facebook group

Bootcamp Challenge!

How do you optimize the landing page, and giving levels?What types of giving levels, and types of giving options?How many times should you ask for donations?Follow-up from Facebook group conversationsCheck-in on meeting your bootcamp challenge

Next week: Optimizing Donation

Pages, and…

Facebook: facebook.com/firstgiving

Twitter: @FirstGiving

Online Fundraising blog: http://blog.firstgiving.com

Online Fundraising for Nonprofits Facebook Group:https://www.facebook.com/groups/337397103024397/

Connect with us through our social communities!

Interested in learning more about FirstGiving?

Contact: Chris Collins (Eastern Territory)Email: chris.collins@firstgiving.com

Telephone: 617-542-0010 x. 4

Contact: Laura Reino (Western Territory)Email: laura.reino@firstgiving.com

Telephone: 505-508-5635

Thank you!