Boosting PR Visibility with SEO and

Content Syndication

Matt Cutts – Google Search

“There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger."

Interview with Mike Grehan: The future of search and outdated SEO methods.

Online AD Revenue Growth

Traditional PR Premise

You build reputation by third party endorsement

An article in the media has more perceived value than content that comes directly from the company

Company

Wire services Press Release

Target Audience

News Engines

Company Website

Online News

Using Wire Services

Company

Media website that is already a trusted news source

Target Audience

News Engines

Online Media relations using trusted media sites that are already used by your audience

Getting visible in Yahoo News

Do keyword research to find which words you should be found on

See which websites routinely get indexed for this keyword or phrase in Yahoo News

Is this a site your audience would find credible?

Site Traffic

On Hot News Keywords Media Websites Get Better Ranking than Press Releases

Target Social Media Sites Del.icio.us Newsvine Reddit Digg Moreover

Use the New Media Release FormatFor Journalists

Syndicate Your News Content

Case Study

Keywords: dry skin, dry skin careUsing news search to create a new search term: shielding lotion

We found websites that get picked up in Yahoo! News for these keywords

SENIOR JOURNAL.COM SENIOR JOURNAL.COM

Senior Journal

News Search and RSS

Created an RSS feed of articles about shielding lotion

Informed journalists/editors at the selected online magazines know about the feed

PRESSfeed on your news articles

Google Blogsearch

Picked up 1785 times in other blogs and feeds

Showing up in forums

Keyword SearchesFor Shielding Lotion

Jan 2006 5 Feb 12 March 25 April 32 May 50 June 71 July 114

Search Rankings

Keyword MSN Yahoo GoogleShielding Lotion 3 2 6Dry skin 12 20 12Dry skin care 5 12 15Dry skin care treatment 3 1 3

Google Web Search for Shielding Lotion

Traffic Increases Press releases is the number one

driver of traffic RSS Feed of articles next highest

traffic source Many new referrers – means new

audiences Unique visitors to the site up by

600%

Useful URLs http://www.expansionplus.com

http://press-feed.com/conference

http://falkow.blogsite.com

Contact Details

Sally Falkow

323 882 8125626 676 6419 cellsallyf@expansionplus.com