Boost Your Holiday Marketing

with Facebook Promotions

Introductionwho is GroSocial?

• Founded in 2010

• Creator of social media marketing software for small businesses

• Seasoned social media marketers

• Located in Utah

Your Customers Are on Facebook(and it’s really really big)

• Over 1 Billion people are on Facebook

• Roughly 50% log in daily

• And spend approximately 30 minutes per day on Facebook

• 1 of every 8 minutes spent online is spent on Facebook

Why Promotions?• Yes, they really do work!

we have proof!

• Your fans (potential customers) expect itit’s the #1 reason why consumers interact with brands on Facebook

• Your competition is stiff!friends, family, photos, games/apps, etc.

• They’re fun...and memorableover 95% of interactions take place in the News Feed

Why Holiday Promotions?

Traffic isUP in

December

What Kind of Promotions?

• Simple Sweepstakes

• Photo Contest

• Video Contest

• Comparative Voting

• Quiz

• Advent Calendar

Getting Started

Promotion Strategy

• Decide on a theme

• Make the “like” mandatory

• Get an email address (this is a must)

• STRONGLY incentivize sharing

• Make the giveaway item universally interesting

Decide on a giveaway item

Giveaway Itemsoffer the most universally interesting item(s) possible

• Items

• Cash

• Electronics

• Gift Cards

• Experiences

• Event Tickets

• Backstage Passes

• Anything “Exclusive”

Make it look sharp!

Promotion Design

• Keep it extremely simple

• Include a theme

• Make the call to action clear

Give it some flair

The Secret Weapon

Invite a sponsor or partner to participate with you

Promote your Promotion

The Emails• Traffic Email

• Thank You Email

• Reminder Email (Slackers)

• Reminder Email (Entrants)

• Winner email

The Social Push• Daily Facebook Page updates

• Consider Promoted Posts

• “Leader Board” updates

• Daily Tweets

• Blog Post(s) - keep it simple

• Facebook Ads

Monitor

The verb, not the noun. But you knew that.

What Metrics to Watch• Email open rates

• Facebook Page traffic

• Facebook tab/promotion traffic

• Promotion entrants per day

• Sharing statistics per day and per entrant

Select a winner

Various Methods

• Make it completely random

• Reward those who hook you up!

• Consider offering multiple prizes

Done!rinse & repeat

A cool case study

Puzzle + Advent Calendar

• 10 Giveaway Items(1 per day)

• Two ParticipatingCompanies

• Results- Day 1: 3,758 new fans- Day 2: 14,225 new fans

What will this cost me?• Design Cost: $500+

• Development Cost: $1,000+

• Giveaway Item(s): $50-1,000+

• Time

• Or...use a vendor you trust for ~$500-600

Questions?