BOOST!Collective Collective

StorytellingThe art of creating a future memory for your organization

The issue?Conversations about your brand have moved out of the marketing department.

All the stakeholders of your organization - customers, employees, investors, partners, vendors, and yes, even competitors - are telling some aspect of the story of your brand.

They’re not always talking about the same thing.

When there are different interpretations of what a

company stands for, there is danger in generating

contradiction and dissonance.

Successful storytellers

• Have a story• The story is about a larger ambition to

make the world or people’s lives better

• Their story is understood and shared throughout the organization and fosters engagement

Successful qualities

• The story is used to drive tangible action throughout the company: product development, HR policies, compensation, on-boarding, vendor vetting, new investors, etc.

• Their actions add back up to a cohesive whole• Customers and employees are motivated to engage

with the story and are actively using it to advance their own storiesSource: Storydoing.com

Stories drive action

Strategic planning

New business

idea FundraisingSocial media

Hiring and retention

Content marketing

Agency selection

Marketing content

Corporate communitio

ns

The corporate narrative provides the framework. It is a story that embodies the essence of your business in action.Collective Storytelling is the process of creating a Storyline, a single narrative for an organization that influences employee and customer engagement and provides a foundation for strategic planning.

Honor the past

Blend the present

Invent the future

YourStoryline

Why create a Storyline?

Provide a single narrative to drive action

Provide a foundational anchor for strategic planning

Increase employee and customer engagement