3 Ways Your Website Design Can Better Connect You With Your Audience.

@skylarkcreative skylark_creative skylarkcreative.co.uk

Meet The Team

Assessing Good Design

Winning Your Customers Around

Removing The Guesswork

S T E P 1

Design Around Actions

Call To Action

Is It Clickable? Confusion with links and buttons

Where Am I? Losing a user in a website

I Can’t Read It Font too small, etc.

Narrative Humans Love Stories

Encourage Action

Grab Attention

Win Clients Interest

Generate Desire

Get People To Act

Warning: Choice Paralysis

Don’t overwhelm your visitors

Design Around Actions • Humans Love Stories • Encourage Action • Warning: Choice Paralysis

S T E P 2

Design With Emotion

Use of Imagery

Good Bad

Importance of Good Copywriting

Surprises Within The Site

Be Bold

Design With Emotion • Canny Use of Imagery • Importance of Good Copywriting • Add Surprises Within The Site • Be Bold

S T E P 3

Design For Your Audience

Tailor Your Message

Design For Your Audience • Listen to Your Audience • Refer to Website Stats • Update/Adapt

Thank You.

@skylarkcreative skylark_creative skylarkcreative.co.uk