BookingLive Event: Skylark Creative's Presentation
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3 Ways Your Website Design Can Better Connect You With Your Audience. @skylarkcreative skylark_creative skylarkcreative.co.uk
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A company partner of ours, Arthur from Skylark Creative, was kind enough to attend our BookingLive event in September where he spoke all about the world of website design and how it can help your business.
Transcript of BookingLive Event: Skylark Creative's Presentation
3 Ways Your Website Design Can Better Connect You With Your Audience.
@skylarkcreative skylark_creative skylarkcreative.co.uk
Meet The Team
Assessing Good Design
Winning Your Customers Around
Removing The Guesswork
S T E P 1
Design Around Actions
Call To Action
Is It Clickable? Confusion with links and buttons
Where Am I? Losing a user in a website
I Can’t Read It Font too small, etc.
Narrative Humans Love Stories
Encourage Action
Grab Attention
Win Clients Interest
Generate Desire
Get People To Act
Warning: Choice Paralysis
Don’t overwhelm your visitors
Design Around Actions • Humans Love Stories • Encourage Action • Warning: Choice Paralysis
S T E P 2
Design With Emotion
Use of Imagery
Good Bad
Importance of Good Copywriting
Surprises Within The Site
Be Bold
Design With Emotion • Canny Use of Imagery • Importance of Good Copywriting • Add Surprises Within The Site • Be Bold
S T E P 3
Design For Your Audience
Tailor Your Message
Design For Your Audience • Listen to Your Audience • Refer to Website Stats • Update/Adapt
Thank You.
@skylarkcreative skylark_creative skylarkcreative.co.uk
