BookingLive Event: Skylark Creative's Presentation
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Transcript of BookingLive Event: Skylark Creative's Presentation
3 Ways Your Website Design Can Better Connect You With Your Audience.
@skylarkcreative skylark_creative skylarkcreative.co.uk
Meet The Team
Assessing Good Design
Winning Your Customers Around
Removing The Guesswork
S T E P 1
Design Around Actions
Call To Action
Is It Clickable? Confusion with links and buttons
Where Am I? Losing a user in a website
I Can’t Read It Font too small, etc.
Narrative Humans Love Stories
Encourage Action
Grab Attention
Win Clients Interest
Generate Desire
Get People To Act
Warning: Choice Paralysis
Don’t overwhelm your visitors
Design Around Actions • Humans Love Stories • Encourage Action • Warning: Choice Paralysis
S T E P 2
Design With Emotion
Use of Imagery
Good Bad
Importance of Good Copywriting
Surprises Within The Site
Be Bold
Design With Emotion • Canny Use of Imagery • Importance of Good Copywriting • Add Surprises Within The Site • Be Bold
S T E P 3
Design For Your Audience
Tailor Your Message
Design For Your Audience • Listen to Your Audience • Refer to Website Stats • Update/Adapt
Thank You.
@skylarkcreative skylark_creative skylarkcreative.co.uk