Scope of MLM & Franchising - Bombay Dyeing & Manufacturing

Arjama Mukherjee[DM14D08]

Outline• Its profile• How it operates directly with customers• MLM model• How revenues are generated through MLM• Scope of MLM• Franchise model• Scope of franchise

Its profile• The Bombay Dyeing & Mfg. Co. Ltd., established 1879 is

the flagship company of the Wadia Group • Bombay Dyeing is one of India's largest producers of textiles• The company was ranked 68 in the Business India Super 100 list in

1997 and was ranked 300 in the ET 500 list in 2010.• The company sponsors many events, including Bombay Dyeing

Gladrags Mrs. India contest

How it operates directly with customers

Hierarchical structure

How a sales representative is taught

MLM pyramid

How commissions are paid

Scope of MLM in Bombay dyeing

• Small amount of risk• A huge demand for good quality products• The income potential• No inventory• Low operating Costs• More customization• Deep knowledge of consumer behaviour

How it operates via franchising

• Delhi• Kolkata• Mumbai• Pune• Hyderabad• Other cities

How to become a franchise

Franchising model

Scope of franchising in Bombay dyeing• Expansion of capital• Avoids employee related problems• Accelerates expansion over a wide area• Franchisee operators are motivated to succeed• More visibility• Legal hassles

Any questions ?

Thank you