Bombay dyeing- MLM & Franchising
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Transcript of Bombay dyeing- MLM & Franchising
Scope of MLM & Franchising - Bombay Dyeing & Manufacturing
Arjama Mukherjee[DM14D08]
Outline• Its profile• How it operates directly with customers• MLM model• How revenues are generated through MLM• Scope of MLM• Franchise model• Scope of franchise
Its profile• The Bombay Dyeing & Mfg. Co. Ltd., established 1879 is
the flagship company of the Wadia Group • Bombay Dyeing is one of India's largest producers of textiles• The company was ranked 68 in the Business India Super 100 list in
1997 and was ranked 300 in the ET 500 list in 2010.• The company sponsors many events, including Bombay Dyeing
Gladrags Mrs. India contest
How it operates directly with customers
Hierarchical structure
How a sales representative is taught
MLM pyramid
How commissions are paid
Scope of MLM in Bombay dyeing
• Small amount of risk• A huge demand for good quality products• The income potential• No inventory• Low operating Costs• More customization• Deep knowledge of consumer behaviour
How it operates via franchising
• Delhi• Kolkata• Mumbai• Pune• Hyderabad• Other cities
How to become a franchise
Franchising model
Scope of franchising in Bombay dyeing• Expansion of capital• Avoids employee related problems• Accelerates expansion over a wide area• Franchisee operators are motivated to succeed• More visibility• Legal hassles
Any questions ?
Thank you