Boas e Más Práticas para Agile UX

Tiago Silva da Silva Professor/Pesquisador, UNIFESP

silvadasilva@unifesp.br

Practices and Anti-Practices for

Agile UX

Tiago Silva da Silva Professor/Pesquisador, UNIFESP

silvadasilva@unifesp.br

–Tomer Sharon (@tsharon)

“How people feel when they use something.”

UX

– ISO 9241-210

“...a person’s perceptions and responses that result from the use or anticipated use of a

product, system or service...”

UX

– ISO 9241-210

“...the application of User-Centered Design practices to generate cohesive, predictive and

desirable designs based on holistic consideration of users’ experience...”

“...a person’s perceptions and responses that result from the use or anticipated use of a

product, system or service...”

UX Design

ISO 13407: Human-centred design processhttp://www.usabilityprofessionals.org/usability_resources/about_usability/what_is_ucd.html

UCD

Traditional usability evaluation is a bottleneck

in Agile environments

–Tiago Silva da Silva

“Esta NÃO é uma palestra sobre Lean UX.”

–Tiago Silva da Silva

“Esta NÃO é uma palestra sobre Lean UX.”

“Esta é uma apresentação de um conjunto de BOAS e MÁS práticas extraído de projetos reais

para a integração entre Agile e UX.”

–Jeff Gothelf

“Inspired by Lean Startup and Agile development theories, it’s the practice of

bringing the true nature of a product to light faster, in a collaborative, cross-functional way

with less emphasis on deliverables and greater focus on a shared understanding of the actual

experience being designed.”

Lean UX

http://blog.uxpin.com/1375/lean-ux-vs-agile-ux-is-there-a-difference/

http://www.andersramsay.com/2012/04/24/agile-ux-vs-lean-ux/

Agile UXhttp://blog.uxpin.com/1375/lean-ux-vs-agile-ux-is-there-a-difference/

Agile UX

Context• 2 weeks iterations

• 8 weeks releases

• Internal customer

• Dedicated developer

• Dedicated QA

• Shared UX Designer

Anti-Practice: Big Design Up Front

Practice: Sprint 0

Practice: Continuous Research (in

a separated track)

Anti-Practice: Work One Sprint Ahead

Practice: Research ahead, work

together and follow behind

http://www.huffingtonpost.com/jacqueline-carte/working-with-mindfulness-_b_4786150.html

Practice: Become a design

facilitator

http://www.agileproductdesign.com/blog/emerging_best_agile_ux_practice.html

Anti-Practice: No definition of Done

Practice: Your design is a

hypothesis

Practice: Inspection Evaluation

Practice: Lightweight and cost-

effective testing

http://tishadiplomaproject.blogspot.com.br/2011/10/user-testing-round-1.html

Practice: Continuous user feedback

(5 Users every Friday)

http://www.bluehair.co/2008/06/ipnext-usability-testing-and-redesign-of-an-office-phone/

Practice: Design partners

Practice: Users time is valuable

http://galleryhip.com/confused-computer-user.html

Practice: Use data to settle subjective issues

http://www.londes.com/analytics

Anti-practice: Prototype only on paper

Practice: Prototype in low fidelity

Practice: Treat prototype as

specification

Anti-Practice: Designers used to be

heroes

Practice: Shared understanding

(anti-hero)

Anti-Practice: Shared UX Designer (UX people supporting multiple teams at the

same time)

Practice: UX Designer as part of

the team

–Jeff Gothelf

“Designers must evolve to stay relevant!”

http://www.jeffgothelf.com/blog/unicorn-a-visual-designer-with-ux-chops/#sthash.1vCLoZmQ.dpbs

Understanding UX Designers Roles within Agile Teams

• User eXperience Designer

• Responsible for the understanding of the users

• User Research, Ethnographic Studies, User Experience Design, User Profiling, Ideation, Competitor Analysis, Design Thinking, Customer Journey Mapping.

• Interaction Designer

• Responsible for Designing and Evaluating the users’ interaction with products or services, both on prototypes and the developed system

• Interaction Design, Rapid Prototyping, User Experience Design, Product Design, Guerrilla Testing Sketching, Usability Testing, Ideation, Collaborative Design, Process Flows, Information Architecture, Service Design, Design Thinking.

• UI Developer

• Responsible for the Development of the Graphical User Interface and the Design of Graphic Elements

• Rapid Prototyping, Collaborative Design, Information Architecture, Visual Design, GUI Design, Service Design, Design Thinking.

Some references

EXTREME AGILE www.extremeagile.com.br

São Paulo - abril de 2015

www.agiletrendsbr.com

Boas e Más Práticas para Agile UXTiago Silva da Silva

silvadasilva@unifesp.br @tiagosdasilva

http://www.slideshare.net/silvadasilva

Obrigado.

Practices and Anti-Practices for Agile UX

Tiago Silva da Silva

silvadasilva@unifesp.br @tiagosdasilva

http://www.slideshare.net/silvadasilva

Thanks.