BMW

BMWBMW

Dean Humenyik, Ian Spencer, Dean Humenyik, Ian Spencer, Kyle WolfeKyle Wolfe

Dickinson State UniversityDickinson State University

IntroductionIntroduction

Company History-DeanCompany History-DeanSWOT Analysis- DeanSWOT Analysis- DeanMarket Analysis-KyleMarket Analysis-KyleCompetitor Analysis-KyleCompetitor Analysis-KyleJames Bond-IanJames Bond-IanRecommendations –IanRecommendations –IanConclusion-IanConclusion-Ian

HistoryHistory

Founded in 1916 in Munich, Germany.Founded in 1916 in Munich, Germany.First Car Dixi 315 1929First Car Dixi 315 1929Collapse of Berlin WallCollapse of Berlin Wall1992 Opened 11992 Opened 1stst Automobile plant in U.S. Automobile plant in U.S.

History ContinuedHistory Continued

1994- Rover Group Joins BMW Group.1994- Rover Group Joins BMW Group.1998- BMW Buys Rolls Royce1998- BMW Buys Rolls Royce2000- BMW Sells Rover2000- BMW Sells Rover2001- MINI brand is launched2001- MINI brand is launched2006- One Millionth car is sold2006- One Millionth car is sold

SWOTSWOT

StrengthsStrengthsWorldwide GrowthWorldwide GrowthBrand QualityBrand QualityClever AdvertisingClever AdvertisingSuccessful Expansion of Product PortfolioSuccessful Expansion of Product Portfolio

SWOT Cont.SWOT Cont.

WeaknessesWeaknessesExtensive Product LaunchesExtensive Product LaunchesGrowth Away From Core MarketsGrowth Away From Core MarketsReliance on Brand NamesReliance on Brand Names

SWOT Cont.SWOT Cont.

OpportunitiesOpportunitiesFurther Expansion of its Product RangeFurther Expansion of its Product RangeAlternative Fuel DevelopmentAlternative Fuel DevelopmentAsian MarketAsian MarketDiesel TechnologyDiesel Technology

SWOT Cont.SWOT Cont.

ThreatsThreats

Reduced Global MarketsReduced Global Markets

Strong CompetitionStrong Competition

Government RegulationsGovernment Regulations

Competitor AnalysisCompetitor Analysis

VolkswagonVolkswagonLexusLexus Identifying Competitors by analyzing Identifying Competitors by analyzing

Strength and WeaknessesStrength and WeaknessesSatisfying Customers by evaluating their Satisfying Customers by evaluating their

individual valuesindividual valuesLearning from Competitors MistakesLearning from Competitors Mistakes

Market AnalysisMarket Analysis

Three Big Brands BMW Series, MINI, Three Big Brands BMW Series, MINI, Roles Royce.Roles Royce.

Development and Research for New Development and Research for New Products.Products.

Maintain Image through AdvertisingMaintain Image through AdvertisingTrickle Down EffectTrickle Down Effect Increasing Market SharesIncreasing Market Shares

James BondJames Bond

Octopussy-1943Octopussy-1943

11stst BMW Appearance BMW Appearance

GoldenEye-1994GoldenEye-1994Z3 Roadster is Bond’s Official CarZ3 Roadster is Bond’s Official Car

Recomendations

Get into More MoviesGet into More MoviesHybridHybridMove into Asain MarketMove into Asain MarketSafetySafetyExpand Further into Motorcycle MarketExpand Further into Motorcycle Market

ConclusionConclusion

High QualityHigh QualityHigh PerformanceHigh PerformanceAward WinningAward Winning

Always Remember…Always Remember…

CONCLUSIONCONCLUSION

DRIVE IT LIKE YOU STOLE IT!!!!!

ROLLIN