BMW. BMW Dean Humenyik, Ian Spencer, Kyle Wolfe Dickinson State University.
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Transcript of BMW. BMW Dean Humenyik, Ian Spencer, Kyle Wolfe Dickinson State University.
BMW
BMWBMW
Dean Humenyik, Ian Spencer, Dean Humenyik, Ian Spencer, Kyle WolfeKyle Wolfe
Dickinson State UniversityDickinson State University
IntroductionIntroduction
Company History-DeanCompany History-DeanSWOT Analysis- DeanSWOT Analysis- DeanMarket Analysis-KyleMarket Analysis-KyleCompetitor Analysis-KyleCompetitor Analysis-KyleJames Bond-IanJames Bond-IanRecommendations –IanRecommendations –IanConclusion-IanConclusion-Ian
HistoryHistory
Founded in 1916 in Munich, Germany.Founded in 1916 in Munich, Germany.First Car Dixi 315 1929First Car Dixi 315 1929Collapse of Berlin WallCollapse of Berlin Wall1992 Opened 11992 Opened 1stst Automobile plant in U.S. Automobile plant in U.S.
History ContinuedHistory Continued
1994- Rover Group Joins BMW Group.1994- Rover Group Joins BMW Group.1998- BMW Buys Rolls Royce1998- BMW Buys Rolls Royce2000- BMW Sells Rover2000- BMW Sells Rover2001- MINI brand is launched2001- MINI brand is launched2006- One Millionth car is sold2006- One Millionth car is sold
SWOTSWOT
StrengthsStrengthsWorldwide GrowthWorldwide GrowthBrand QualityBrand QualityClever AdvertisingClever AdvertisingSuccessful Expansion of Product PortfolioSuccessful Expansion of Product Portfolio
SWOT Cont.SWOT Cont.
WeaknessesWeaknessesExtensive Product LaunchesExtensive Product LaunchesGrowth Away From Core MarketsGrowth Away From Core MarketsReliance on Brand NamesReliance on Brand Names
SWOT Cont.SWOT Cont.
OpportunitiesOpportunitiesFurther Expansion of its Product RangeFurther Expansion of its Product RangeAlternative Fuel DevelopmentAlternative Fuel DevelopmentAsian MarketAsian MarketDiesel TechnologyDiesel Technology
SWOT Cont.SWOT Cont.
ThreatsThreats
Reduced Global MarketsReduced Global Markets
Strong CompetitionStrong Competition
Government RegulationsGovernment Regulations
Competitor AnalysisCompetitor Analysis
VolkswagonVolkswagonLexusLexus Identifying Competitors by analyzing Identifying Competitors by analyzing
Strength and WeaknessesStrength and WeaknessesSatisfying Customers by evaluating their Satisfying Customers by evaluating their
individual valuesindividual valuesLearning from Competitors MistakesLearning from Competitors Mistakes
Market AnalysisMarket Analysis
Three Big Brands BMW Series, MINI, Three Big Brands BMW Series, MINI, Roles Royce.Roles Royce.
Development and Research for New Development and Research for New Products.Products.
Maintain Image through AdvertisingMaintain Image through AdvertisingTrickle Down EffectTrickle Down Effect Increasing Market SharesIncreasing Market Shares
James BondJames Bond
Octopussy-1943Octopussy-1943
11stst BMW Appearance BMW Appearance
GoldenEye-1994GoldenEye-1994Z3 Roadster is Bond’s Official CarZ3 Roadster is Bond’s Official Car
Recomendations
Get into More MoviesGet into More MoviesHybridHybridMove into Asain MarketMove into Asain MarketSafetySafetyExpand Further into Motorcycle MarketExpand Further into Motorcycle Market
ConclusionConclusion
High QualityHigh QualityHigh PerformanceHigh PerformanceAward WinningAward Winning
Always Remember…Always Remember…
CONCLUSIONCONCLUSION
DRIVE IT LIKE YOU STOLE IT!!!!!
ROLLIN