The Baby Life Seat

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B L S ...

Introducing: Baby Life Seat

• The only infant safety seat that can be approved for use in boats, airplanes, and cars

• Satisfies International Maritime Organization SOLAS1 standards for global use on the ocean*

• In the case of a water emergency the seat is designed to keep the child’s head above water at all times

*Type 1, designed for off-shore use with infants under 30 lbs. // Type II, designed for use on inland waterways with infants under 22 lbs.

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Unique Characteristics•Only infant seat that will be government certified for use in all travel environments

•Flotation seat insert

•Locator beacon

•Optional GPS locator

•Highly reflective materials

•UV resistant, flexible plastic materials

•Handle creates a roll bar effect

•Protects against Hypothermia

•Will not crack, deteriorate, or loose color with age

•Handle assists in easy retrieval from water

•Bright colors to assist in visual location of the Baby Life Seat at all times

•Protects against whiplash in automobiles

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Target Markets: Universal Travel Applications

• Marine- Only USCG approved infant safety device/PFD required under existing law

• Airline - Only cushioned, locator- enabled government certified flotation safety device/PFD for infants

• Automotive - Only infant car seat that is highly cushioned and government certified for marine and airline use with locator capabilities

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The Marine Industry

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•Existing law requires all marine craft carry one government-approved PFD for each person on board, including infants under 30 lbs. (Federal Regulation 33CFR175.15 )2

•Current USCG policy: Since there is no infant flotation device “The USCG does not recommend taking an infant under 18 lbs. onboard a recreational boat as current safety devices are not adequate.”3

Baby Life Seat will have USCG Certification

It will meet all existing legal requirements for mandatory infant personal flotation devices

The Marine Industry Over 75 million people, or 32.4% of the U.S. population,

were involved in leisure boating in the U.S in 20104

Approximately 13 million Baby Life Seats will be required the year it is introduced for registered boaters compliance

In 2001 the Cruise Line International Association reported that over 700,000 children sailed on cruise ships 5

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The Airline Industry• 6 million infants under 16 months of age

enplane per year6

- Existing FAA regulations require “…life preservers in accordance with 121.339(a)(1) 7 or with an approved flotation means for each occupant.” 8

– Currently, there is no government certified protection for infants in the case of a water emergency9

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The Airline Industry• In 2007 there were approximately 8,044

air carriers in the U.S.10

• In 2005, a Pentagon report for the airline industry averaged infant enplanements at 1% of all passenger enplanements11

• 34,255 Baby Life Seats would be required to meet this need (@ 5 per aircraft)

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The Automotive Industry• Personal Automobiles

– In 2008, approximately 238, 000 cars were registered*12

– In 2008, over 13.2 million new cars and trucks were sold in the US13

• Commercial Vehicles

– In 2005, over 237 million private and commercially owned motor vehicles were registered14

• Transit

– In 2007, over 25 million passengers traveled via Amtrak15

– *not including trucks and busses

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Corporate Strategy• Fill the market opportunity that already

exists:

– Meet existing law requirements that all marine craft carry one government-approved PFD for each person on board, including infants under 30 lbs.

– Meet existing FAA requirements that all air carriers provide an approved flotation means for each person on board, including infants.

• Develop additional safety engineered and peripheral products to expand the brand.

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Implementation• Develop the tested prototype into a finished

product

• Obtain USCG approval

• Establish manufacturing licensing agreements

• Establish a sales network using existing infant and baby product retailers, boat and boat supply retailers, camping outfitters, and other channels

• Establish relationships with U.S. airlines, cruise lines, boat, and automobile manufacturers

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Competitive Advantages• Required by law in marine and airline

use

• No existing competitors

• Hold all patents and patents pending

• Only infant transportation product that is government certified

• Opportunities for licensing, partnering, and branding

• Global marketing opportunity in all travel environments

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Management Team

• Thomas V. Giacoponello – President of Baby Life Seat, Inc. and patent owner

• John Ball –Manufacturing Consultant

• Lorrie Walker –Child Safety Consultant

• William H. Sawyer –Corporate Strategy Consultant

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Baby Life Seat Patents

• 6059360 (May 9, 2000)

• 6412865 (July 2, 2002)

• 6702380 (March 9, 2004)

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Financial Projections *The budget for Baby Life Seat, Inc, in its start up and early production phases remains fluid and truly approximate.

This fact sheet contains forward-looking statements concerning the company’s business. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed on behalf of the company.

Pre-Prod. Pre-Prod. Prod. Prod.

*The budget for Baby Life Seat, Inc. in its start up and early production phases remains fluid and truly approximate. This fact sheet contains forward-looking statements concerning the Company’s business. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed on behalf of the Company.

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All #’s in millions

Pre-Prod. Year 1

Pre-Prod. Year 2

Prod. Year 3

Prod. Year 4

Prod. Year 5

Sales $0 $0 $7.500 $37.665 $60.750

Cost of Goods

$0 $.240 $1.217 $25.147 $40.560

Gross Profits $0 $0 $0.606 $12.518 $20.190

Final Engrg. & Testing

$0.60 $0.90 $0 $0 $0

Sales & Mktg.

$0 $0 $2.872 $3.796 $6.300

General & Admin.

$0 $0.10 $1.680 $2.346 $3.168

EBITDA $0 $0 ($3.946) $6.376 $10.722

Thank You

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PowerPoint Footnotes1. SOLAS is the term used by the IMO, International Convention for the Safety of Life at

Sea

://www.imo.org/about/conventions/listofconventions/pages/international-convention-for-the-safety-of-life-at-sea-(solas),-1974.aspx

2. Indiana Natural Resources Commission. Coast guard regulations. http://www.in.gov/nrc/2419.htm#10

3.United States Coast Guard. United States Department of Homeland Security. PFD Selection Use, Wear, and Care http://www.uscg.mil/hq/cg5/cg5214/pfdselection.asp#faq

4. National Marine Manufacturers Association, “2010 Recreational Boating Statistical Abstract”, June 9, 2011 http://nmma.net/assets/cabinets/Cabinet445/2010_abstract_preview.pdf

5. The Journal News. “Kids Cruising Like Never Before.” June 9, 2002. Available on request.

Footnotes Continued

• 6. Caring for Precious Cargo, Part II: Behavioral Techniques for Emergency Aircraft

• Evacuations With Infants Through the Type III Overwing Exit Authors: Cynthia L. Corbett; FEDERAL AVIATION ADMINISTRATION OKLAHOMA CITY OK CIVIL AEROMEDICAL INST, FAA March 2005. http://www.stormingmedia.us/75/7500/A750064.html

7.Code of Federal Regulations- Title 14: Aeronautics and Space. “Emergency equipment for extended over-water operations.” http://cfr.vlex.com/vid/121-339-equipment-extended-over-water-19561517

• 8. Code of Federal Regulations- Title 14: Aeronautics and Space. “Emergency flotation means.” http://cfr.vlex.com/vid/121-340-emergency-flotation-means-19561519#1xzz1ptdmmkzz

9. Federal Aviation Administration , “Child Safety on Airplanes” April 5, 2011 July 16, 2011 http://www.faa.gov/passengers/fly_children/crs/

• 10. Table 1068. U.S. Aircraft, Vehicles, and Other Conveyances: 1980 to 2008. http://www.census.gov/compendia/statab/2011/tables/11s1068.pdf

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…Continued 11. Caring for Precious Cargo, Part II: Behavioral Techniques for Emergency Aircraft

Evacuations With Infants Through the Type III Overwing Exit Authors: Cynthia L. Corbett; FEDERAL AVIATION ADMINISTRATION OKLAHOMA CITY OK CIVIL AEROMEDICAL INST, FAA, March 2005. http://www.stormingmedia.us/75/7500/A750064.html

12. Table 1068. U.S. Aircraft, Vehicle, and Other Conveyances: 1980 to 2008. Passenger car 2008 plus van, pick-up, SUV 2008. http://www.census.gov/compendia/statab/2011/tables/11s1068.pdf

13. NY TIMES: January 6, 2009 - By BILL VLASIC and NICK BUNKLEY – Business, “Automakers Fear a New Normal of Low Sales.” http://www.nytimes.com/2009/01/06/business/06auto.html?scp=1&sq=Automakers%20Fear%20a%20New%20Normal%20of%20Low%20Sales&st=cse

14. U.S. Department of Transportation, Federal Highway Administration: Table MV-1. State Motor-Vehicle Registrations-2005 1/ http://www.fhwa.dot.gov/policy/ohim/hs05/pdf/mv1.pdf

15. NY TIMES: June 21, 2008 - By MATTHEW L. WALD – Business, “Travelers Shift to Rail as Cost of Fuel Rises.” http://www.nytimes.com/2008/06/21/business/21amtrak.html?scp=1&sq=Travelers%20shift%20to%20rail%20as%20cost%2

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