Blogs as your arsenal in creating a better brand

@ivanbrezakbrkan

@netokracija

www.netokracija.com

@acumenconnect

.Me, Microsoft, Vichy, Kolektiva, Bonbon...

So you have a business

...but it’s not working out :(

You have few options

You can quit, but...

You start a blog

• Write about your product• Prepare tutorials• Blog often

Sales = 0

What can you do?

1. You’re going to have an opinion

How many blogs do you follow daily?

Most personal blogs are sh*t

They don’t have an opinion

I didn’t have one. I had (holy) facts.

Objectivity?

Good bloggers have an opinion.

Companies/brands don’t?!

They have “egos”.

Customers = 100%?

Good ones have opinions.

Why?

People decide based on benefits, not features

iPhone vs. Android

Windows Phone 7?

They make you choose.

What can you do with an opinion, you ask?

2. Know what you want and commit, damn it!

Personal bloggers blog because of...

Companies/brands want to make money/meaning.

I can haz sales?!

You haz to blog, mkay?!

Most bloggers don’t have take the time to blog

Do we have time?

What would Stephen King tell you?

Blog regularly! Blog more!

Blogging is a craft, not art.

Plan = Editorial calendar

Days, Weeks, Topics...

WordPress? WP Calendar.

So you publish... and nothing :(

Don’t click publish yet!

Remember? Time!

“Flirt” with your post

The post

The title

The title

The title

The tweet promotion

...so what happens?

You get read :)

“Yeah, but I’m still a brand?”

Work or blog?

3. Blogger first, brand second

You always have an opinion

Get a blogger, then.

Organisation is not the problem, seriously

You read novels, not FAQ

You are the media

Blogs create audiences

Audiences create customers

Old plan

• Write about your product• Prepare tutorials• Blog often

Your plan

• Write about your product (and more)• Prepare (not just) tutorials• Blog often twice, etc.• Have an opinion• Think more about the title• Re-read article before publishing

Welcome, Mr./Ms. CBO

Final Thoughts

If my doctor told me I had only six minutes to live, I wouldn't brood. I'd type a little faster.

- Isaac Asimov

Thanks!

Ivan Brezak Brkan

@ivanbrezakbrkan

www.netokracija.com