The Next (Important) Big Thing is here*

@adamprzezdziek adam@mediafeed.pl

*and it’s here to stay

The next important Big Thing is here

Foto: Maya Newman /Flickr/

Pieniądze Rankingi

Self-promo

Tematy dyżurne blogosfery

The term "Professional Blogger" has long ceased to be an oxymoron.

Foto: Maya Newman /Flickr/

Foto: Manda Rains /Flickr/

Selfishness

The main topics of the blogosphere

Is that the best we can do?

MoneyRankings

Foto: Flickr

In an area as dynamic as the Internet everything is subject to

change and reacts to new trends.

Especially blogs.

Foto: Brendan Ó Sé /Flickr/

Sharing valuable information with the world always underlay blogging.

Don’t try to change this.

Foto: j5k /Flickr/

In their current form, with strong awareness of their existence in the society, blogs are a unique

element of the media ecosystem.

Foto: j5k /Flickr/

Blogi w obecnej formie, przy wysokiej świadomości ich

istnienia w społeczeństwie, stanowią

Foto: Carsten aus Bonn /Flickr/

What is the factor that blogger and vloggers pay more and more attention to?*

* If they don't, they soon will

Quality Blogging

An alternative for the commercial path of development. It does not, however, the "economic consequences".

Why is it important for authors?

Quality Blogging makes up the expert "path" of author's development. No matter

the size of the niche or specialization.

What is the discriminant?

• A publication that has a deeper leitmotif • A deepened text, supported by going through the sources • Originality, uniqueness even of the content • 100% of author's opinions + responsibility • Compelling to reflect on the topic or spurring into action

Foto: Marcel Minga /Flickr/

Quality factors

We are seekers

By searching for knowledge we're also searching for time savings.

Honest emotions provided by the creators as well Accurate information, not just clickbait headlines.

Values, role models, road signs

There will always be people eager for unique content, also among the younger demographic -

Digital Natives, frequently considered „non-readers".

Quality content are simply of too great value to remain unnoticed.

35-54

Źródło: ComScore

18-34

Penetration of websites that are based on quality content (or those that aspire to be such websites) among Millennials. *monthly

According to ComScore 30% of Internet users are in the 18 - 34 age range.

Źródło: ComScore

The most "digitalized" part of society also looks for and consumes serious content.

The generation wants real serious content, They don’t want everything turned into a joke, meme. People in this generation

don’t want to feel like, ‘I have to go to the kiddie pool to get my information.’ That’s why The New York Times has a relatively

high readership among young people. The same people who are watching cat videos are watching ’60 Minutes’.

[Carlos Watson, Ozy]

Your readers who are often said to only egoistically take "selfies" are also searching

for important and interesting news.

Just not in traditional media.Foto: ahsknightbeacon.org

MAKE THINGS BETTER = MAKE BETTER THINGS

TL;DR GENERATION

TL;DR is an abbreviation but also an umbrella.

It characterises those readers that are mostly interested in the information contained in the

Foto: Stephen Train /Flickr/

title or the abstract of the article.

TL;DR: HEADLINES & SUMMARIZES

Opinions are often formulated on this basis. Even more

frequently on the Internet.

Unfortunately.

LESS = WORSE

The scale of a blog is not the measure of its influence.

Quality IS.

Trust and authenticity are blog's currency,trust is the bridge between the content and the enthusiasm of your readers.

your blog are the readers.

Never the advertisers.

The most important recipients of

„It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”[Warren Buffett]

Foto: Alex /Flickr/

Make an exchange: a credible blog in exchange for the trust of its readers.

Foto: Rogers Cadenhead /Flickr/

You create concentrating on the content and the recipients

You are gaining trust in exchange for credibility

You encounter a road which enables you to achieve your main goals as well as many goals that weren't planned

AUTHORITY’S EFFECT

THIS WAY

Good content likes serenity

There is no requirement for writing

Give your texts long-lasting

Do not avoid deepened publications

Stop thinking in numbers

Quality > Quantity Content > Author

Real-Time < Slow Blogging Education > Sensation Credibility > Numbers

Jakość > Ilość Treść > Autor

Real-Time* < Slow Blogging Edukacja i Wartość > Tania Sensacja

Wiarygodność > StatystykiStrong authors who devote themselves 100% to what they are doing make strong blogs' brands.

Jakość > Ilość Treść > Autor

Real-Time* < Slow Blogging Edukacja i Wartość > Tania Sensacja

Wiarygodność > StatystykiAdam Przeździęk@adamprzezdziek

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